Small Change big impact
Chal Rang De is a non-profit organization on a mission to make Bombay gorgeous again. According to Dedeepya Reddy, the organization’s young Co-founder, colour has the power to create change. It gives a sense of joy, an identity and hope that things are go
Chal Rang De is an initiative that aims to transform the world one colour at a time and change the people’s perspective towards varied social and community issues. ‘Chal Rang De’ tied up with Snowcem Paints and the Metro for the colourful postcard look of Asalpha near Ghatkpar, our very first initiative. After colouring the walls of Asalpha village the organisation worked on a similar initiative in Khar Danda, near Bandra Mumbai. Besides bringing a perspectivechanging shift in the dynamics of the going-on in the slums, the coloured walls have boosted the pride of the residents who spend most of their time traversing the elaborate stairs on the hill. Every painted wall is a new sight to them, and every art installation, an inspiration and reminder of the potential they possess. People who have visited the area claim it no longer looks like a slum, and that this gorgeous transformation has put the area on the map for something much bigger than incorrect assumptions. The addition of colour and art to their lives has given them hope, identity, and a status that they all knew in their hearts they very much needed and in our opinion, deserved. Chal Rang De has become more than just an initiative but a movement where colour brings communities together to break stereotypes. what has been the impact of the initiative? The impact was somewhere between tangible and intangible, where positivity that couldn’t possibly be quantified, far outweighed that which could be. With 750 volunteers, 15 wall murals, 170 walls painted with 50,000 sq.ft and 420 litres of paint used we were able to touch lives of 47 million people, we have adopted three communities in Mumbai and generated 150+ jobs in a short span of 5 months. Asalpha, our first project site as a neighbourhood has found its way in Wikipedia as the Positano of Mumbai. The area is now a popular tourist destination that puts
The change is gradual but most definitely positive. Slum residents have started doing things they never did before like keeping outdoors as clean as their interiors. They care about their surroundings and there is a sense of ownership that exists. Kids play a major role in achieving this.
Mumbai in the limelight for all the right reasons. The intangible impact that we saw was in terms of the unofficial No Spit Policy in Asalpha where the kids guard the walls of the hilltop ensuring that the area that we so happily painted is in mint condition. Opening the gates to the outside world, the people in these areas are not ashamed of their surroundings; they have a new sense of ownership.
what Key steps need to be taken for the life in slums to Change?
The key steps towards change are awareness, drive to change and most importantly maintaining the change. Since locals have been a part of the process from the beginning, they feel a responsibility towards the project and take up charge of its maintenance. We also remain actively involved in the project area after the painting is done. Along with follow-ups, we also conduct art workshops, seminars for social issues, photo walks, and other activities that promote the area, boost local morale, and keep people motivated to maintain the area. BMC and MLA Ashish Shelar were extremely supportive in beautifying the area. Post our work, they will also be actively involved in maintaining it as we are installing dustbins in the entire area to ensure they have easier access to a garbage disposal. We think Govt. should keep the below points in mind for sustainability: • Ensure proper waste disposal • Ensure lightings for the lanes inside slums Plenty of dustbins and frequent cleaning from the corporation body • Frequent health camps for the people without anybody’s influence
walls of slum