IT keeps In­dian OIL COR­PO­RA­TION dealer net­work well-oiled

Resource Digest - - RESOURCE DIGEST -

Pub­lic sec­tor units (PSUS) to­day are lever­ag­ing in­for­ma­tion tech­nol­ogy (IT) to au­to­mate busi­ness pro­cesses across var­i­ous func­tions such as en­gi­neer­ing, man­u­fac­tur­ing, ma­te­ri­als man­age­ment, pro­duc­tion, site op­er­a­tions and project man­age­ment.

Oil PSU In­dian Oil Cor­po­ra­tion (IOC) has been im­ple­ment­ing in­for­ma­tion tech­nol­ogy to bring ef­fi­ciency and trans­parency in its sys­tem. To keep track of the 45,000 cus­tomer touch points across the coun­try, in­clud­ing more than 25,000 petrol and diesel sta­tions and 6,200 Kisan Seva Ken­dra out­lets (KSKS) in the ru­ral mar­ket, it has de­vel­oped a soft­ware so­lu­tion to digi­tise trans­ac­tion pro­cess­ing on the dealer side. It has re­cently part­nered Freecharge—a dig­i­tal plat­form provider—to al­low its cus­tomers to make cash­less pay­ments against LPG cylin­der de­liv­er­ies across the coun­try.

“We have built a frame­work that sup­ported the iden­ti­fi­ca­tion of the en­ti­tled gov­ern­ment sub­sidy on LPG and trans­fer­ring them di­rectly into the con­sumers’ bank ac­count,” says Alok Khanna, ex­ec­u­tive di­rec­tor—in­for­ma­tion Sys­tems, IOC.

Lever­ag­ing the Ind­soft soft­ware plat­form which has been de­vel­oped in-house, and re­tain­ing the “batch” plus “real time” pro­cess­ing with same code base, IOC built a frame­work which sup­ported the iden­ti­fi­ca­tion of the en­ti­tled gov­ern­ment sub­sidy and its trans­fer di­rectly into the con­sumers’ bank ac­count, he says. LPG cylin­ders were be­ing sold at dual prices for a long time. “The first task was to elim­i­nate this from the mar­ket and this was es­tab­lished through a na­tional scheme called PAHAL. Un­der this scheme, the prod­uct was of­fered at mar­ket price and the in­tended gov­ern­ment sub­sidy would reach the cus­tomer’s bank ac­count di­rectly from the LPG ser­vice provider,” he ex­plains.

On the LPG dis­trib­u­tor net­work side, the IT ar­chi­tec­ture syn­chro­nises the dis­trib­u­tor end with the cen­tral server and ex­changes data in near real-time. The trans­ac­tions are based on the web ser­vice re­quest re­sponse mech­a­nism. All data is now ac­ces­si­ble to cus­tomers. This plat­form has also en­abled other gov­ern­ment schemes like “Give it up” and “Ujjwala”.

“Var­i­ous an­a­lytic re­ports have been de­vel­oped for stake­hold­ers by de­ploy­ing busi­ness in­tel­li­gence tools to pro­vide data in the form of data vi­su­al­i­sa­tion, graph­ics for eas­ier mon­i­tor­ing and con­trols,” says Khanna.

IOC is now work­ing on procur­ing a COTS (com­mer­cial offthe-shelf) dealer man­age­ment so­lu­tion and a CRM so­lu­tion for the 50,000-plus sec­ondary deal­ers of the com­pany. The COTS dealer man­age­ment so­lu­tion will ul­ti­mately re­place the strate­gic busi­ness unit (SBU) spe­cific ap­pli­ca­tions and all SBUS will op­er­ate on a sin­gle plat­form.

The CRM so­lu­tion will be im­ple­mented across all SBUS and will cater to a range of cus­tomer re­la­tion­ship man­age­ment func­tion­al­i­ties.

Khanna says IOC is also re­sort­ing to cloud ser­vices to bring agility in pro­cesses. “Sev­eral of our ap­pli­ca­tions are hosted on pri­vate cloud. The pro­posed Dealer Man­age­ment Sys­tem and CRM are also go­ing to be hosted on a pri­vate cloud. We have also de­ployed busi­ness in­tel­li­gence tools in our or­gan­i­sa­tion which are pro­vid­ing an­a­lyt­ics through graph­ics, charts, data vi­su­al­i­sa­tion and other lat­est tech­niques,” he said. IOC is also ex­plor­ing im­ple­men­ta­tion of tech­nolo­gies like ma­chine learn­ing/ AI, chat bots, In­ter­net of Things to en­hance ef­fi­ciency in var­i­ous pro­cesses.

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