ICICI Bank launches mobile app for rural customers and farmer
ICICI Bank has announced the launch of a mobile banking app for rural customers that allow them to access banking services as well as information on agri services. The app is open for both bank customers as well as others and is available in eleven different languages.
Named ‘Mera iMobile’, it allows users in rural areas to avail as many as 135 services -- some of which are unprecedented in the industry -- on their mobile phone, helping them to save the time and cost of visiting a branch to avail these services. The services include Kisan Credit Card, Gold Loan, Farm Equipment Loan and loans to SHGs. The app also enables to undertake frequently used banking services from their smartphone, without using mobile internet services.
Additionally, it is the first banking app to offer agriculture related information like crop-wise mandi prices of nearly 230 crop varieties across 460 mandis. It also displays taluka-wise weather update for close to 3,700 talukas across over 300 districts, aiding farmers to plan their sowing and harvesting activities conveniently and in an informed manner.
“We envisage that the next wave of growth in internet usage will come from rural India due to growth in cheaper smartphone handsets, spread of wireless networks and evolving consumer behaviour," said Chanda Kochhar, CEO, ICICI Bank.
To enable easy download and proper functioning of the app in areas with low internet speed, the app has been made light wight. The bank is going to introduce Wifi hostpots at its 700 rural and semi urban branches.