RMAI gears up for the Flame Awards

The 8th Edi­tion is see­ing many firsts. New cat­e­gories have been in­cor­po­rated and Dig­i­tal & Tech­nol­ogy cat­e­gory has many sub­cat­e­gories con­sid­er­ing never-be­fore pro­lif­er­a­tion of dig­i­tal tools and tech­nol­ogy in ru­ral mar­kets.

Rural & Marketing - - EVENTS -

Ru­ral Mar­ket­ing As­so­ci­a­tion of India (RMAI), the apex body of Ru­ral Mar­ket­ing in­dus­try in­sti­tuted Flame Awards to be­ing to­gether and cross-share best of the works in the do­main. This con­test of ru­ral mar­keters was ini­ti­ated in 2005, ini­tial years saw a very lim­ited par­tic­i­pa­tion of a few early movers in ru­ral. It has come a long way since then. To­day, Flame awards are most cov­eted and fiercely con­tested awards. With ev­ery pass­ing edi­tion there is a sub­stan­tial surge both in num­ber of en­tries and en­trants. In fact, Flame Awards are the ex­clu­sive mar­ket­ing awards in the coun­try which are purely fo­cused on ru­ral.

RMAI pub­lishes and show­cases the best cases from Flame Awards in me­dia and through their knowl­edge events. Not sur­pris­ingly, be­cause of its pop­u­lar­ity, to­day the num­ber of en­trants has grown 10 fold since its in­cep­tion.

More­over, over the last 4 years, cur­rent RMAI team has taken the awards be­yond the coun­try’s bor­ders. Last few years saw good num­ber of in­ter­na­tional en­trants. But, it’s the very first year of Flame Awards that’s wit­ness­ing en­tries pour­ing in bulk from many neigh­bour­ing coun­tries.

The 8th Edi­tion is see­ing many firsts. New cat­e­gories have been in­cor­po­rated this year, in sync with the dy­namic ru­ral mar­kets. Dig­i­tal & Tech­nol­ogy cat­e­gory has many sub-cat­e­gories con­sid­er­ing never-be­fore pro­lif­er­a­tion of dig­i­tal tools and tech­nol­ogy in ru­ral mar­kets. Also many CSR ini­tia­tives by cor­po­rate for com­mu­nity de­vel­op­ment in ru­ral, CSR and al­lied cat­e­gories are also part of Flame this year. Since there are a lot of sim­i­lar­i­ties in the ru­ral mar­kets of India and other Asian Coun­tries, Flame has added an ex­clu­sive cat­e­gory; Emerg­ing Mar­kets for the In­ter­na­tional en­trants. Also, 8th edi­tion of Flame has added many In­ter­na­tional highly-ex­pe­ri­enced jury di­verse

in­dus­tries of In­done­sia, Nepal, Bangladesh , Myan­mar etc. to bring forth a more holis­tic and in­clu­sive purview to the judg­ing process.

The re­sponse to above ini­tia­tives has been over­whelm­ing, es­pe­cially in terms of num­ber of en­tries. As of now, the en­trants have al­ready out­num­bered last edi­tion even much be­fore the clos­ing date. And the par­tic­i­pa­tion has come from di­verse sec­tors like FMCG, Durables, Auto, Pharma, Agri, Me­dia in­clud­ing var­i­ous PSU, Govt. de­part­ments.

Con­cur­rent to Flame Awards Asia 2017, RMAI is host­ing 3rd Edi­tion of Leadership Awards that rec­og­nizes and fe­lic­i­tates pro­fes­sion­als and in­di­vid­u­als for their ex­tra­or­di­nary con­tri­bu­tion to Ru­ral Mar­ket­ing In­dus­try.

Flame Awards Asia 2017 is slated to be held on April 28, 2017 at Taj Vi­vanta, Dwarka.

San­jay Kaul, Pres­i­dent, RMAI

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