13% less protein: Women at life­style risk

Health App Health­i­fyMe analy­ses the eat­ing habits of over 7 lakh women and re­ports that women in India con­sume a higher amount of car­bo­hy­drates and lesser protein as com­pared to men. R&M Re­ports

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Women at life­style risk. A re­cent re­port in­di­cates that on an av­er­age, women con­sume 13 per­cent lesser protein than men. Protein de­fi­ciency is a life­style risk that re­duces im­mu­nity.

Thanks to tech­nol­ogy and Apps like Health­i­fyMe which pro­vides a se­ries of key in­sights on the eat­ing pat­terns of women and men across India. Health­i­fyMe, a mo­bile health and fit­ness com­pany, com­bines power of tech­nol­ogy with real hu­man ser­vices to de­liver mea­sur­able impact. Co­founded in 2012 by Tushar Vashisht, Sachin

Shenoy, Mathew Che­rian, and in­cu­bated by Mi­crosoft Ac­cel­er­a­tor, Ban­ga­lore, it to­day is India’s largest dig­i­tal well­ness plat­form cater­ing to 1 mil­lion users with over 150 coaches. Its app is rated 4.4/5 and has been fea­tured by Google, Ap­ple mul­ti­ple times for qual­ity. The App has sev­eral im­por­tant fea­tures in­clud­ing Health­i­fyMeter which is a lead­ing in­de­pen­dent provider of diet, fit­ness, and health in­sights about the coun­try. It is based on in­sights de­rived from over 100 mil­lion foods, ex­er­cises, steps, hy­dra­tion in­take tracked on the Health­i­fyMe App.

The App tracks users’ fit­ness and ex­er­cise regimes, sums up the data and con­nects them to nu­tri­tion­ists and train­ers on the plat­form who an­a­lyse the data and pro­vide them with con­tex­tual feed­back. In its pre­mium ser­vice, users can pro­vide in­for­ma­tion about their food in­take by shar­ing a photo of their food and sched­ule a tele­phonic ap­point­ment with their nu­tri­tion­ists or train­ers who cre­ate diet and fit­ness plans for them and of­fer ad­vice on life­style mod­i­fi­ca­tionsm for healthy liv­ing. In ad­di­tiona to diet plans and work­out plans,p users also get ac­cess to an on­li­neo sup­port com­mu­nity to use so­cial mo­ti­va­tion, a pow­er­ful tool that keeps peo­ple com­mit­ted to their fit­ness goals.

Health­i­fyMe re­cently re­leased a re­port ‘Health­i­fyMeter Gen­der Watch 2017’which pro­vides key in­sights on the eat­ing pat­terns of women and men across India. The re­port is based on 60 mil­lion food records of over 1.5 mil­lion Health­i­fyMe App users across ap­prox­i­mately 200,000 lo­ca­tions in the coun­try. Half of these users are women.

Ac­cord­ing to di­etary rec­om­men­da­tions, the en­ergy con­tri­bu­tion of protein, fats and car­bo­hy­drates for an In­dian adult should be in the ra­tio of 20:30:50. How­ever, the con­sump­tion of

As per the data re­ported on our App, the big­gest red flag in this re­port is how women in India are con­sum­ing 13 per­cent less protein than men from an en­ergy con­tri­bu­tion stand­point. Not only does protein de­fi­ciency cause symptoms like a slow metabolism, trou­ble los­ing weight, fa­tigue, poor con­cen­tra­tion, and mood swings among oth­ers, it is also a life­style risk that re­duces im­mu­nity Tushar Vashisht CEO, Health­i­fyMe The en­ergy con­tri­bu­tion of protein, fats and car­bo­hy­drates for an In­dian adult should be in the ra­tio of 20:30:50. How­ever, the con­sump­tion of protein is con­sis­tently lower amongst women

protein is con­sis­tently lower amongst women in India as com­pared to men. On an av­er­age, women con­sume 13 per­cent lesser protein than men (14.2 per­cent vs 16 per­cent en­ergy con­tri­bu­tion of protein). This in­sight holds true across India re­gard­less of geog­ra­phy. The dis­par­ity in protein con­sump­tion is high­est in the north-eastern states of Ma­nipur and Arunachal Pradesh fol­lowed by Jammu & Kash­mir, Hi­machal Pradesh, Jhark­hand, Pun­jab and Delhi.

Tushar Vashisht, Co-founder & CEO, Health­i­fyMe said, “As per our data re­ported on our App, the big­gest red flag in this re­port is how women in India are con­sum­ing 13 per­cent less protein than men from an en­ergy con­tri­bu­tion stand­point. Not only does protein de­fi­ciency cause symptoms like a slow metabolism, trou­ble los­ing weight, fa­tigue, poor con­cen­tra­tion, and mood swings among oth­ers, it is also a life­style risk that re­duces im­mu­nity.”

“Data from India has con­sis­tently shown lower than r rec­om­mended protein in­takes. T The Health­i­fyMeter Gen­der W Watch 2017 Re­port high­lights t the dis­ad­van­ta­geous dis­par­ity in p protein in­take by women in even a amongst ur­ban, ed­u­cated In­di­ans,” s said Dr. Am­br­ish Mithal, Chair­man a and Head of En­docrinol­ogy and D Di­a­betes Di­vi­sion, Medanta H Hospi­tals.

Lower in­take of protein means g greater muscle loss and lower m muscle mass and strength, thereby i in­creas­ing the risk of falls and f frac­tures as we grow older. As it is women are more prone to Os­teo­poro­sis­ste op or os is te op or os is than men men. Lower protein in­take makes them even more prone to frac­tures,” he added.

Health­i­fyMe also launched a cam­paign on its App called #HerHealthFirst on the oc­ca­sion of In­ter­na­tional Women’s Day un­der which hun­dred of woman got a free di­etary con­sul­ta­tion with Health­i­fyMe.

“This is a good oc­ca­sion to re­in­force our com­mit­ment to the health and well-be­ing of women ev­ery­where, and to en­sure that all women re­ceive the nu­tri­tion they need to lead healthy and pro­duc­tive lives,” said Vashisht.

The com­pany is mov­ing to­wards a con­trolled mar­ket­place model where in­de­pen­dent, ver­i­fied coaches would be listed. The larger fo­cus would be to trans­form into a com­plete weight loss so­lu­tion rather than only a calo­rie tracker ap­pli­ca­tion.

The com­pany claims to have over 5,00,000 users and works with a bunch of health­care part­ners such as Ma­ni­pal Hospi­tals and Medanta, in ad­di­tion to of­fer­ing cor­po­rate well­ness pro­grammes to big com­pa­nies. It aims to in­crease its user base to 5 mil­lion and tie up with over 500 cor­po­rate and health­care part­ners in 2-3 years’ time. As peo­ple are be­com­ing more fit­ness con­scious, Health Apps would help them a lot.

The dis­par­ity in protein con­sump­tion is high­est in the north-eastern states of Ma­nipur and Arunachal Pradesh fol­lowed by Jammu & Kash­mir, Hi­machal Pradesh, Jhark­hand, Pun­jab and Delhi

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