App for farm ma­chin­ery hir­ing

The App, JFarm Ser­vices en­ables farm­ers to book farm ma­chin­ery through his smart­phone. It em­pow­ers farm­ers, fos­ters ru­ral en­trepreneur­ship and cre­ates job op­por­tu­ni­ties. Mohd Mus­taquim

Rural & Marketing - - CONTENT -

Trac­tors and Farm Equip­ment Lim­ited (TAFE), In­dia’s sec­ond largest trac­tor man­u­fac­turer, has an­nounced the launch of ‘JFarm Ser­vices App’ – a mo­bile app-based ag­gre­ga­tor plat­form which fa­cil­i­tates hir­ing of trac­tors and mod­ern farm ma­chin­ery for farm­ers in Ra­jasthan, at the Global Ra­jasthan Agritech Meet (GRAM) which kicked off to­day in Kota. Avail­able on Google Play Store, the JFarm Ser­vices App is free and will con­nect Cus­tom Hir­ing Cen­tres (CHC) op­er­ated by trac­tors and equip­ment owners di­rectly to farm­ers who need farm mech­a­ni­sa­tion ser­vices and so­lu­tions, thereby fa­cil­i­tat­ing a fair and trans­par­ent rental process while fo­cus­ing on qual­ity, de­pend­abil­ity and timely de­liv­ery. The JFarm Ser­vices App is an ex­am­ple of the Dig­i­tal In­dia ini­tia­tive, tai­lored to ben­e­fit the In­dian agri­cul­tural land­scape. This ser­vice by TAFE will foster dig­i­tal em­pow­er­ment of In­dian farm­ers while cre­at­ing a breed of new ru­ral en­trepreneurs and sig­nif­i­cant job op­por­tu­ni­ties. JFarm Ser­vices will also be avail­able to farm­ers on call through a ded­i­cated tollfree num­ber 1800-4-200-100. Out of the 95 CHCs al­lot­ted through sub­sidy to TAFE, 38 have been iden­ti­fied across six zones in Ra­jasthan – Bharat­pur, Jodhpur, Jaipur, Jalore, Kota and Sikar. In Novem­ber 2016, TAFE in­au­gu­rated ‘JFarm Ra­jasthan’, an ad­vanced agri-re­search cen­tre in Bhawan­i­mandi in the Jha­lawar district of the state. As a next step, the launch of the JFarm Ser­vices App along with the iden­ti­fi­ca­tion of th­ese phys­i­cal CHC fran­chisees cre­ates a hub where farm­ers gain ac­cess to spe­cialised equip­ment and JFarm Ra­jasthan’s agriex­ten­sion ser­vices in­clud­ing mod­ern farm prac­tices, tech­ni­cal know-how, high-yield­ing crop va­ri­eties, crop pro­tec­tion, or­ganic and sus­tain­able farm­ing, be­sides cus­tomised and spe­cially de­signed train­ing pro­grammes by lead­ing agri-sci­en­tists.

JFarm Ser­vices – the ag­gre­ga­tor plat­form in its pi­lot phase has en­rolled over 450 Cus­tom Hir­ing

Cen­tres and sup­pli­ers and has con­nected them to over 25,000 farm­ers.

High­light­ing about the app, Mal­lika Srini­vasan, Chair­man & CEO - TAFE, said, “The JFarm Ser­vices App is a mile­stone in TAFE’s jour­ney of cul­ti­vat­ing the world. With the JFarm Ser­vices mo­bile app, TAFE aims at em­pow­er­ing the farm­ing com­mu­nity by cre­at­ing a vi­able model for the farm­ers and the Cus­tom Hir­ers to con­duct trans­ac­tions in a fair and trans­par­ent man­ner. Th­ese ini­tia­tives are directed to­wards build­ing a sus­tain­able liveli­hood for farm­ers, while pre­par­ing them to re­main self-suf­fi­cient by in­creas­ing farm pro­duc­tiv­ity.”

TR Ke­sa­van, Pres­i­dent & COO - TAFE, said, “As a trusted brand among the farm­ing com­mu­nity in Ra­jasthan, TAFE through its JFarm Ser­vices ag­gre­ga­tor model, plans to en­rol 10,000-15,000 Cus­tom Hir­ing Cen­ters in the first two years of op­er­a­tion and pos­i­tively im­pact the farm­ing com­mu­nity by reach­ing out to 500,000 farm­ers.”

TAFE es­tab­lished JFarm In­dia in Chennai, Tamil Nadu in 1964 with an ob­jec­tive of em­pow­er­ing farm­ers with ad­vanced farm tech­nolo­gies to in­crease farm pro­duc­tiv­ity and meet In­dia’s grow­ing food de­mands. Over the years, JFarm has worked through sev­eral chal­leng­ing sit­u­a­tions from lim­ited wa­ter avail­abil­ity, to in­puts costs to short­age of labour, and has de­vel­oped a vi­able and sus­tain­able model that con­trib­utes to im­proved farm pro­duc­tiv­ity and liveli­hood op­por­tu­ni­ties.

The world’s third largest trac­tor man­u­fac­turer and sec­ond largest in In­dia by vol­umes with an an­nual sale of over 150,000 trac­tors; TAFE is one of the lead­ing ex­porters of trac­tors from In­dia with a turnover in ex­cess of Rs 9,300 crore. TAFE man­u­fac­tures a range of trac­tors in the sub 100 HP seg­ment in both the air-cooled and wa­ter-cooled plat­forms and mar­kets them un­der its three iconic brands - Massey Fer­gu­son, TAFE and Eicher. Its over 1000 dis­tri­bu­tion net­work cov­ers the en­tire length and breadth of In­dia. Apart from In­dia, its prod­ucts have found ex­cel­lent ac­cep­tance in over 100 coun­tries.

TAFE’s JFarm is an adap­tive re­search cen­tre, spread over 200 acres of land in­cor­po­rat­ing the well-equipped Prod­uct Train­ing Cen­tre of TAFE, which is one of the ear­li­est such in­sti­tu­tions in In­dia offering multi-lin­gual train­ing in op­er­a­tion and main­te­nance of farm ma­chin­ery and trac­tors through class room, work­shop and field train­ing.

Mal­lika Srini­vasan Chair­man & CEO - TAFE With the JFarm Ser­vices mo­bile App, TAFE aims at em­pow­er­ing the farm­ing com­mu­nity by cre­at­ing a vi­able model for the farm­ers and the Cus­tom Hir­ers to con­duct trans­ac­tions in a fair and trans­par­ent man­ner. Th­ese ini­tia­tives are directed to­wards build­ing a sus­tain­able liveli­hood for farm­ers

JUNE

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.