Pi­ra­mal En­ter­prises eye­ing ru­ral mar­ket

Rural & Marketing - - UPDATES -

Pi­ra­mal En­ter­prises which has ag­gres­sively been grow­ing its over-the-counter (OTC) prod­ucts port­fo­lio over that last few years, is look­ing to ex­pand its reach to the ru­ral mar­ket, Kedar Ra­jad­nye , chief op­er­at­ing of­fi­cer of the com­pany’s con­sumer prod­ucts di­vi­sion, said.

Cur­rently, the com­pany has a dis­tri­bu­tion net­work of 350,000 re­tail out­lets more than 1,500 towns in In­dia. “We don’t have pres­ence in ru­ral right now; we are just fo­cus­ing on ur­ban ar­eas and build­ing on our strengths there. Two years from now, we be­lieve that we will have to start look­ing at ru­ral and build our ex­per­tise there. We will have to build our cov­er­age and dis­tri­bu­tion in ru­ral,” Ra­jad­nye said.

Pi­ra­mal En­ter­prises has been among the fastest grow­ing com­pa­nies in the OTC prod­ucts space with a com­pounded an­nual growth rate of 21 per­cent dur­ing 2008-2016, and has a port­fo­lio of 16 brands such as Sari­don, Lacto Calamine and i-pill. In the fi­nan­cial year ended March, the com­pany’s con­sumer prod­ucts’ sales rose 44 per­cent on-year to Rs 375 crore.

Women health­care, res­pi­ra­tory and al­lergy, gas­troin­testi­nal cat­e­gory, in­clud­ing di­ges­tives and anti-di­ar­rheal seg­ments, and nu­tri­tional prod­ucts are some of the ar­eas in which Pi­ra­mal En­ter­prises sees good op­por­tu­ni­ties.

The com­pany plans to grow this busi­ness both or­gan­i­cally and through ac­qui­si­tions. In the re­cent past, it has made a few ac­qui­si­tions.

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