S.P. Mo­hanty, Chair­man and Man­ag­ing Di­rec­tor, Hin­dus­tan In­sec­ti­cides Ltd.

Rural & Marketing - - FRONT PAGE -

Mos­qui­toes are synony­mous with malaria in In­dia and es­pe­cially ru­ral pop­u­lace bear the burn. Mos­qui­toes pose the great­est threat to pub­lic health. How do we deal with this huge pub­lic health men­ace is a ma­jor chal­lenge . State run Hin­dus­tan In­sec­ti­cides Ltd (HIL), the only pro­ducer of DDT in the coun­try has found an in­no­va­tive so­lu­tion to this health hazard and very soon it will not only re­place DDT with a safer and ef­fec­tive new molecule but also launch an in­no­va­tive prod­uct Long Last­ing In­sec­ti­cide Net (LLIN) to over­come the mos­quito men­ace.

HIL, un­der the Min­istry of Chem­i­cals & Fer­til­iz­ers, was

in­cor­po­rated in March, 1954 with the ob­jec­tive of sup­ply­ing DDT for Na­tional Malaria Erad­i­ca­tion Pro­gramme launched by the Gov­ern­ment of In­dia. With in­ter­na­tional pres­sure mount­ing on re­moval of DDT, which con­trib­utes nearly 25 per­cent to the com­pany’s rev­enues un­der its Pub­lic Health busi­ness ver­ti­cal, HIL has pulled up its socks to in­no­vate and come out with new so­lu­tions and prod­ucts to strengthen the fi­nan­cial health of the com­pany and pro­tect peo­ple to pros­per. Over the years the com­pany di­ver­si­fied into sev­eral seg­ments such as In­sec­ti­cides, Pes­ti­cides, Her­bi­cides un­der Agro­chem­i­cals ver­ti­cal and other busi­ness ver­ti­cals in­clude Fer­til­iz­ers, Seeds, Mi­cronu­tri­ents and Bio-pes­ti­cides. From the pre­vi­ous year’s Rs 382 crore turnover, the com­pany aims at Rs 500 crore turnover in 2017-18.

Alternative to DDT

HIL has widened its prod­uct pro­file of tech­ni­cal prod­ucts from 5 to 15 as on date. The com­pany is on the verge of de­vel­op­ing a safe and cost ef­fec­tive alternative to DDT. It would be ma­jor break­through for the re­place­ment of DDT. By April, 2018 HIL would come out with a new, safe and in­ter­na­tion­ally patented molecule which can be used safely in the coun­try. The new molecule is be­ing de­vel­oped by the In­sti­tute of Chem­i­cal Tech­nol­ogy, Mum­bai and tests are un­der process. HIL has made avail­able Rs 1.2 crore for the project to the In­sti­tute which is de­vel­op­ing a bio-degrad­able alternative to DDT. This new molecule would be used as an in­door resid­ual spray. This chem­i­cal would con­trol vec­tor borne dis­eases like Malaria and Kala-azar.

Long Last­ing In­sec­ti­cide Net ( LLIN)

HIL is also at the ad­vanced stage of development of tech­nol­ogy for in­sec­ti­ci­dal treated nets- Long Last­ing In­sec­ti­cide Net- which is cur­rently be­ing pro­moted by WHO as al­ter­nate vec­tor con­trol tool and widely used in African coun­tries. It will be launched un­der the com­pany’s Pub­lic Health seg­ment. The Net project is be­ing funded by United Na­tions In­dus­trial Development Or­ga­ni­za­tion and HIL gets the grant through Min­istry of En­vi­ron­ment. So far it has re­ceived Rs 35 crore. HIL ex­pects huge de­mand from ru­ral and in­ac­ces­si­ble ar­eas in the county. The es­ti­mated cost of this in­no­va­tive prod­uct is Rs 240 per Net. Ini­tial do­mes­tic de­mand has been es­ti­mated at 60 mil­lion. With fo­cus on ru­ral In­dia, the gov­ern­ment may come for­ward to an­nounce a sub­sidy on this in­no­va­tive prod­uct which would save the most vul­ner­a­ble sec­tion of so­ci­ety from mos­qui­toes men­ace.

For­ays into Fer­tiliser sec­tor

Very re­cently in 2015, HIL di­ver­si­fied into Fer­tiliser sec­tor to com­plete the crop cy­cle. HIL has al­ready en­tered into Seed seg­ment. HIL has en­tered into the fer­tiliser busi­ness by sign­ing an agree­ment with fel­low pub­lic sec­tor un­der­tak­ings like Na­tional Fer­tilis­ers Ltd (NFL) and Rashtriya Chem­i­cals and Fer­tilis­ers Ltd (RCF) and is aim­ing at 150 crore from `

By April, 2018 HIL would come out with a new, safe and in­ter­na­tion­ally patented molecule which can be used safely in the coun­try. The new molecule is be­ing de­vel­oped by the In­sti­tute of Chem­i­cal Tech­nol­ogy, Mum­bai and tests are un­der process

urea sales over next two years. The De­part­ment of Fer­tilis­ers has al­ready cer­ti­fied HIL as im­porter of de­con­trolled phos­phatic and potas­sic fer­tilis­ers. It will mar­ket the NFL’s urea in Odisha and West Ben­gal whereas the RCF’s fer­tilis­ers will be mar­keted in Odisha and As­sam. HIL is look­ing at sales of ` 200 crore from phos­phoric and potas­sic (P&K) fer­tilis­ers and an­other ` 150 crore from urea in two years. The com­pany has also in­tro­duced its own man­u­fac­tured HILGOLD 100 per­cent wa­ter solu­able NPK Fer­til­izer(NPK 19:19:19).


At present, HIL has three man­u­fac­tur­ing plants, one each in Kochi, Bathinda and Rasayani, with a com­bined ca­pac­ity of 30,000 kl per an­num of pes­ti­cides. The com­pany also has plans to ex­pand its cur­rent ca­pac­ity. To fi­nance its ex­pan­sion plans, the com­pany is also look­ing to sell its 5.6 acres land for around 350 crore. The land is lo­cated at Zakhira near the Delhi-Ro­htak road.

` Launch of Biopes­ti­cides and Or­ganic Fer­tilis­ers

To take for­ward its di­ver­si­fi­ca­tion plans, the com­pany would be launch­ing biopes­ti­cides and or­ganic fer­tilis­ers soon. Th­ese en­vi­ron­ment friendly and safe prod­ucts are ex­pected to hit the mar­ket by July-end. In the first phase, biopes­ti­cides and or­ganic fer­tilis­ers would be made avail­able for the farm­ers of Tamil Nadu, West Ben­gal and North East­ern States. Grad­u­ally, they will be mar­keted across the coun­try.


Apart from man­u­fac­ture and sup­ply of qual­ity agro chem­i­cals, HIL has also started pro­duc­tion and sup­ply of qual­ity seeds of var­i­ous field crops to the farm­ers through­out In­dia. The sta­tus of Na­tional Level Seed Pro­duc­tion Agency (NLA) was ac­corded to the com­pany by the Min­istry of Agri­cul­ture & Farm­ers wel­fare at par with other Na­tional Agen­cies like NSC, KRIBHCO IFFCO to pro­duce and sup­ply the qual­ity seeds un­der flag­ship schemes like Na­tional Food Se­cu­rity Mis­sion (NFSM), Mis­sion on In­te­grated Development of Hor­ti­cul­ture (MIDH),Na­tional Mis­sion on Oilseeds & Oil Palm (NMOOP). HIL pro­duces and mar­kets seeds for all ma­jor crops such as Rice, Maize, Wheat, Bar­ley, Chick­pea, Moong bean, Lentil, Pi­geon­pea / Field Pea, Ground­nut, Soy­bean, Rape­seed & Mus­tard and for veg­eta­bles it deals with Okra, French Bean. Cow Pea, Veg. Pea, Co­rian­der, Fenu­greek, Spinach, Cu­cur­bits. HIL’s hy­brid seeds for Maize and Paddy. The present an­nual tar­gets are 18,000 to 20,000 tonnes. HIL is mem­ber of the Busi­ness Plan­ning Di­vi­sion (BPD) of dif­fer­ent Agri­cul­tural Uni­ver­si­ties and ICAR In­sti­tutes to get the breeder seeds of var­i­ous crops on pref­er­en­tial ba­sis and non-ex­clu­sive li­cense of seed pro­duc­tion of hy­brids to pro­duce its own foun­da­tion and cer­ti­fied seeds in dif­fer­ent States of In­dia. Presently, HIL is get­ting the ben­e­fit to get the breeder seeds of lat­est re­leased high yield­ing va­ri­eties from sev­eral dif­fer­ent Agri­cul­tural Uni­ver­si­ties and ICAR In­sti­tutes.

Farm­ers Aware­ness Pro­grammes

Aware­ness is the key for the pros­per­ity of the farm­ers. HIL or­gan­ises aware­ness camps for them and ex­perts talk about ju­di­cious use of pes­ti­cides and crop pro­tec­tion so­lu­tions. Dur­ing 2016-17, the com­pany in­vested Rs 1.33 crore for aware­ness drive and or­gan­ised 18 pro­grammes at dif­fer­ent lo­ca­tions. Each pro­gramme was at­tended by over 1000 farm­ers. Apart from pro­vid­ing rel­e­vant in­for­ma­tion , safety kits were also dis­trib­uted to the farm­ers. Re­cently in March 2017, un­der Indo-Afghan Co­op­er­a­tion, a del­e­ga­tion from Afghanistan came to In­dia and HIL or­gan­ised a Seed Aware­ness Pro­gramme to share knowl­edge and tech­nol­ogy development for the ben­e­fit of the farm­ers.

With a mantra “Pro­tect to Pros­per,’ HIL aims to be a global player in the field of crop pro­tec­tion and pub­lic health. The com­pany is mak­ing all ef­forts to pro­vide qual­ity prod­ucts through clean and safe tech­nol­ogy which would en­hance agri­cul­tural pro­duc­tiv­ity and pro­mote Pub­lic Health along with in­creas­ing prod­uct range, ex­ports, ef­fi­ciency and pro­duc­tiv­ity.

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