88th EXPO RIVA SCHUH, 2017
Aplatform for international business, a meeting point and liaison event, a laboratory of ideas, trends and prospects for the future: these are the main features of the 88th Expo Riva Schuh, which ended with 11,224 visitors (a figure that is consistent with the data recorded in the June 2016 edition). “This edition has strengthened the importance of the Expo Riva Schuh as a meeting point between the world’s largest producers and European buyers, but not only that,” says Roberto Pellegrini, Chairman of Riva del Garda Fierecongressi, “With the Expo Riva Schuh Around The World project, we are working hard to give visibility to the most interesting emerging markets. In April, we launched our fair in South Africa, and we will soon hit Russia and Bulgaria. Our goal is to increase the international dimension of our fair. This means not only giving more professional opportunities to businesses
and visitors, but also knowing how to identify and - whenever possible - anticipate new market trends.”
1,464 exhibitors from 40 different countries have chosen the exhibition halls on the shores of Lake Garda to present their Spring/summer 2018 collections, in an exhibition area covering the equivalent of 32.290m2 net. The South African visit during the Expo Riva Schuh promotional tour resulted in the confirmation of SAFLEC’S participation – the South African Leather Export Council, as well as a new collective of South African exhibitors who will come to Expo Riva Schuh for the first time. Other new collectives include those from Russia, with some companies from Saint Petersburg, and Bulgaria. These two new additions will join existing collectives from China, India, Brazil, Portugal, Spain, Indonesia, Pakistan, Hong Kong, Tunisia and Turkey. Expo Riva Schuh will also provide the opportunity to find out more about the characteristics and potential of the South African market, during a meeting with the South African Consul.
On the 11th of June Titi Nxumalo, the Consul General of South Africa in Milan, visited Expo Riva Schuh and attended a meeting in which he stressed the importance of the footwear sector for the South African economy and the growing need for South Africans manufacturers to participate in events such as the Riva del Garda Expo to boost exports. Together with SAFLEC – the South African Leather Export Council - Expo Riva Schuh has also hosted a new collective of South African exhibitors. Two other groups of exhibitors from Bulgaria and Russia (from St. Petersburg in particular) made their first appearance among the 1,464 exhibitors from over 40 countries, who presented their 2018 spring / summer collections in Riva del Garda.
PREVIEWS OF THE SPRING/SUMMER 2018 COLLECTIONS
Cosmopolitan by nature, international by choice and global for its ability to involve every link in the chain. That is Expo Riva Schuh – an event that is increasingly becoming THE meeting point between supply and demand for the volume footwear sector. “The international spirit of the event will be at the core of this edition – states the Chairman of Riva del Garda Fierecongressi, Roberto Pellegrini – this time around involving new countries and new markets. This was the objective of our Expo Riva Schuh Around The World project, that gave us the chance to present our fair in South Africa and which will continue over the next few months with a tour taking us to markets that we have identified as being strategic. Our objective is to broaden the horizons of our event, offering new business opportunities to the companies and buyers that take part in the fair.”
“Business relationships are, and will remain, at the heart of this fair, but we are convinced that an event such as ours can also become an important opportunity for gathering information about the market and new potential commercial horizons - explains Giovanni Laezza, Managing Director of Riva del Garda Fierecongressi. As a matter of fact, there will be new collectives of manufacturing companies at Expo Riva Schuh for the first time, from Russia, Bulgaria and South Africa, fruits of the strategy we have taken over the past year to raise awareness in new markets. The information is strategic in this sense, and for this reason we have organized a special occasion dedicated to the South African market, which may still be limited in numbers, but which has excellent growth prospects and can provide an interesting frontier for the near future. Likewise, our inaugural session has been created with this in mind, the idea being to provide an overview of the world of distribution and on the present and future scenarios.”
The 88th edition of Expo Riva Schuh opened with a talk entitled “New strategies for footwear distribution: heading for Omni-channel retailing,” took place on Saturday 10th June at the Exhibition Centre. Daniel Agisbranchi, international expert and consultant on distribution for various companies in the fashion business, took part in a dialogue with Giovanni Laezza and Carla Costa. The meeting was moderated by Andrea Cabrini, (Director of Class CNBC), and provided the opportunity to reflect on the new role of sales outlets in a context that is becoming increasingly multi-channel and also on the new distribution dynamics borne of an ever-increasing integration between on-line and off-line. “Distribution today is facing up to increase in on-line channels, which offer a number of development opportunities, but also pose numerous problems - comments Carla Costa, Manager of the Riva del Garda Fierecongressi Fairs Unit. For the world of fairs too, digital will certainly be one of the frontiers to cross in the near future. Nowadays, it is a change that affects the services aspect, above all, something which has always been close to the heart of Expo Riva Schuh. Thanks to on-line platforms, we can offer more inter-active and personalized services and this no doubt provides added value for our event.”
Among the buyers, it is worth mentioning the presence of an important delegation of French buyers, reaffirming the key role that Expo Riva Schuh plays in Europe and overseas. “At Expo Riva Schuh, we have reached an optimal ratio between the number of exhibitors and buyers who visit the fair - explains Giovanni Laezza, General Manager of Riva del Garda Fierecongressi. At the moment, the ratio is 1 to 10: it is ideal to guarantee high-quality business, a key factor in this event. In addition, we have noticed the increasing presence of new professionals among the visitors, very often related to the development of e-commerce. Some high-end producers also attend our event, looking for business partners to develop samples and collections. These are all new categories of professionals who are joining the long-established audience of Expo Riva Schuh, which today really is a fair that represents the whole footwear industry.” The opening talk “New strategies for footwear distribution: heading for Omni-channel retailing”, which officially inaugurated the 88th edition, has been an opportunity to analyze the new distribution strategies of the footwear market and, in particular, the trend towards Omni-channeling, the integrated management of the various sales channels. Daniel Agisbranchi, an international expert and distribution consultant, commented on how omni-channeling is increasingly leading to the overturning of traditional distribution hierarchies, but also to a rethinking of the seasonbased system and to a different perception of the concept of brand.
The talk with Giovanni Laezza and Carla Costa, moderated by Andrea Cabrini (Class CNBC Director), was an opportunity to reflect on the role of trade fair events which, in a context of Omni-channeling, improve their potential to act as a driving force for the coordination and integration of the various components of the production and distribution chains “Online marketing and the theme of offline integration are two challenges that impact the trade fair industry too,” says Carla Costa, Manager of the Riva del Garda Fierecongressi Fairs Unit, “even if the evolution process is considerably slower in comparison with companies. Online marketing is an important tool for our fair and, in the past few years, has helped us to pinpoint companies and buyers more accurately and to gain a better understanding of each other’s needs. Ideally, in the future, the fair will still be an irreplaceable meeting point and business opportunity, and will also “live” 365 days a year thanks to online marketing and the creation of a community that continues to interact.”
A glance at a promising future that looks forward to our next appointment, scheduled from January 13 to 16, 2018.