88th EXPO RIVA SCHUH, 2017

Shoes & Accessories - - Contents -

Aplat­form for in­ter­na­tional busi­ness, a meet­ing point and li­ai­son event, a lab­o­ra­tory of ideas, trends and prospects for the fu­ture: these are the main fea­tures of the 88th Expo Riva Schuh, which ended with 11,224 vis­i­tors (a fig­ure that is con­sis­tent with the data recorded in the June 2016 edi­tion). “This edi­tion has strength­ened the im­por­tance of the Expo Riva Schuh as a meet­ing point be­tween the world’s largest pro­duc­ers and Euro­pean buy­ers, but not only that,” says Roberto Pel­le­grini, Chair­man of Riva del Garda Fiere­con­gressi, “With the Expo Riva Schuh Around The World project, we are work­ing hard to give vis­i­bil­ity to the most in­ter­est­ing emerg­ing mar­kets. In April, we launched our fair in South Africa, and we will soon hit Rus­sia and Bul­garia. Our goal is to in­crease the in­ter­na­tional di­men­sion of our fair. This means not only giv­ing more pro­fes­sional op­por­tu­ni­ties to busi­nesses

and vis­i­tors, but also know­ing how to iden­tify and - when­ever pos­si­ble - an­tic­i­pate new mar­ket trends.”

1,464 ex­hibitors from 40 dif­fer­ent coun­tries have cho­sen the ex­hi­bi­tion halls on the shores of Lake Garda to present their Spring/sum­mer 2018 col­lec­tions, in an ex­hi­bi­tion area cov­er­ing the equiv­a­lent of 32.290m2 net. The South African visit dur­ing the Expo Riva Schuh pro­mo­tional tour re­sulted in the con­fir­ma­tion of SAFLEC’S par­tic­i­pa­tion – the South African Leather Ex­port Coun­cil, as well as a new col­lec­tive of South African ex­hibitors who will come to Expo Riva Schuh for the first time. Other new col­lec­tives in­clude those from Rus­sia, with some com­pa­nies from Saint Peters­burg, and Bul­garia. These two new ad­di­tions will join ex­ist­ing col­lec­tives from China, In­dia, Brazil, Por­tu­gal, Spain, In­done­sia, Pak­istan, Hong Kong, Tu­nisia and Turkey. Expo Riva Schuh will also pro­vide the op­por­tu­nity to find out more about the char­ac­ter­is­tics and po­ten­tial of the South African mar­ket, dur­ing a meet­ing with the South African Con­sul.

On the 11th of June Titi Nx­u­malo, the Con­sul Gen­eral of South Africa in Mi­lan, vis­ited Expo Riva Schuh and at­tended a meet­ing in which he stressed the im­por­tance of the footwear sec­tor for the South African econ­omy and the grow­ing need for South Africans man­u­fac­tur­ers to par­tic­i­pate in events such as the Riva del Garda Expo to boost ex­ports. To­gether with SAFLEC – the South African Leather Ex­port Coun­cil - Expo Riva Schuh has also hosted a new col­lec­tive of South African ex­hibitors. Two other groups of ex­hibitors from Bul­garia and Rus­sia (from St. Peters­burg in par­tic­u­lar) made their first ap­pear­ance among the 1,464 ex­hibitors from over 40 coun­tries, who pre­sented their 2018 spring / sum­mer col­lec­tions in Riva del Garda.


Cos­mopoli­tan by na­ture, in­ter­na­tional by choice and global for its abil­ity to in­volve ev­ery link in the chain. That is Expo Riva Schuh – an event that is in­creas­ingly be­com­ing THE meet­ing point be­tween sup­ply and de­mand for the vol­ume footwear sec­tor. “The in­ter­na­tional spirit of the event will be at the core of this edi­tion – states the Chair­man of Riva del Garda Fiere­con­gressi, Roberto Pel­le­grini – this time around in­volv­ing new coun­tries and new mar­kets. This was the ob­jec­tive of our Expo Riva Schuh Around The World project, that gave us the chance to present our fair in South Africa and which will con­tinue over the next few months with a tour tak­ing us to mar­kets that we have iden­ti­fied as be­ing strate­gic. Our ob­jec­tive is to broaden the hori­zons of our event, of­fer­ing new busi­ness op­por­tu­ni­ties to the com­pa­nies and buy­ers that take part in the fair.”

“Busi­ness re­la­tion­ships are, and will re­main, at the heart of this fair, but we are con­vinced that an event such as ours can also be­come an im­por­tant op­por­tu­nity for gath­er­ing in­for­ma­tion about the mar­ket and new po­ten­tial com­mer­cial hori­zons - ex­plains Gio­vanni Laezza, Man­ag­ing Di­rec­tor of Riva del Garda Fiere­con­gressi. As a mat­ter of fact, there will be new col­lec­tives of man­u­fac­tur­ing com­pa­nies at Expo Riva Schuh for the first time, from Rus­sia, Bul­garia and South Africa, fruits of the strat­egy we have taken over the past year to raise aware­ness in new mar­kets. The in­for­ma­tion is strate­gic in this sense, and for this rea­son we have or­ga­nized a spe­cial oc­ca­sion ded­i­cated to the South African mar­ket, which may still be lim­ited in num­bers, but which has ex­cel­lent growth prospects and can pro­vide an in­ter­est­ing fron­tier for the near fu­ture. Like­wise, our in­au­gu­ral ses­sion has been cre­ated with this in mind, the idea be­ing to pro­vide an overview of the world of dis­tri­bu­tion and on the present and fu­ture sce­nar­ios.”

The 88th edi­tion of Expo Riva Schuh opened with a talk en­ti­tled “New strate­gies for footwear dis­tri­bu­tion: head­ing for Omni-chan­nel re­tail­ing,” took place on Satur­day 10th June at the Ex­hi­bi­tion Cen­tre. Daniel Agis­branchi, in­ter­na­tional ex­pert and con­sul­tant on dis­tri­bu­tion for var­i­ous com­pa­nies in the fash­ion busi­ness, took part in a di­a­logue with Gio­vanni Laezza and Carla Costa. The meet­ing was mod­er­ated by An­drea Cabrini, (Di­rec­tor of Class CNBC), and pro­vided the op­por­tu­nity to re­flect on the new role of sales out­lets in a con­text that is be­com­ing in­creas­ingly multi-chan­nel and also on the new dis­tri­bu­tion dy­nam­ics borne of an ever-in­creas­ing in­te­gra­tion be­tween on-line and off-line. “Dis­tri­bu­tion to­day is fac­ing up to in­crease in on-line chan­nels, which of­fer a num­ber of de­vel­op­ment op­por­tu­ni­ties, but also pose nu­mer­ous prob­lems - com­ments Carla Costa, Man­ager of the Riva del Garda Fiere­con­gressi Fairs Unit. For the world of fairs too, dig­i­tal will cer­tainly be one of the fron­tiers to cross in the near fu­ture. Nowa­days, it is a change that af­fects the ser­vices aspect, above all, some­thing which has al­ways been close to the heart of Expo Riva Schuh. Thanks to on-line plat­forms, we can of­fer more in­ter-ac­tive and per­son­al­ized ser­vices and this no doubt pro­vides added value for our event.”

Among the buy­ers, it is worth men­tion­ing the pres­ence of an im­por­tant del­e­ga­tion of French buy­ers, reaf­firm­ing the key role that Expo Riva Schuh plays in Europe and over­seas. “At Expo Riva Schuh, we have reached an op­ti­mal ra­tio be­tween the num­ber of ex­hibitors and buy­ers who visit the fair - ex­plains Gio­vanni Laezza, Gen­eral Man­ager of Riva del Garda Fiere­con­gressi. At the mo­ment, the ra­tio is 1 to 10: it is ideal to guar­an­tee high-qual­ity busi­ness, a key fac­tor in this event. In ad­di­tion, we have no­ticed the in­creas­ing pres­ence of new pro­fes­sion­als among the vis­i­tors, very of­ten re­lated to the de­vel­op­ment of e-com­merce. Some high-end pro­duc­ers also at­tend our event, look­ing for busi­ness part­ners to de­velop sam­ples and col­lec­tions. These are all new cat­e­gories of pro­fes­sion­als who are join­ing the long-es­tab­lished au­di­ence of Expo Riva Schuh, which to­day re­ally is a fair that rep­re­sents the whole footwear in­dus­try.” The open­ing talk “New strate­gies for footwear dis­tri­bu­tion: head­ing for Omni-chan­nel re­tail­ing”, which of­fi­cially in­au­gu­rated the 88th edi­tion, has been an op­por­tu­nity to an­a­lyze the new dis­tri­bu­tion strate­gies of the footwear mar­ket and, in par­tic­u­lar, the trend to­wards Omni-chan­nel­ing, the in­te­grated man­age­ment of the var­i­ous sales chan­nels. Daniel Agis­branchi, an in­ter­na­tional ex­pert and dis­tri­bu­tion con­sul­tant, com­mented on how omni-chan­nel­ing is in­creas­ingly lead­ing to the over­turn­ing of tra­di­tional dis­tri­bu­tion hi­er­ar­chies, but also to a re­think­ing of the sea­son­based sys­tem and to a dif­fer­ent per­cep­tion of the con­cept of brand.

The talk with Gio­vanni Laezza and Carla Costa, mod­er­ated by An­drea Cabrini (Class CNBC Di­rec­tor), was an op­por­tu­nity to re­flect on the role of trade fair events which, in a con­text of Omni-chan­nel­ing, im­prove their po­ten­tial to act as a driv­ing force for the co­or­di­na­tion and in­te­gra­tion of the var­i­ous com­po­nents of the pro­duc­tion and dis­tri­bu­tion chains “On­line mar­ket­ing and the theme of off­line in­te­gra­tion are two chal­lenges that im­pact the trade fair in­dus­try too,” says Carla Costa, Man­ager of the Riva del Garda Fiere­con­gressi Fairs Unit, “even if the evo­lu­tion process is con­sid­er­ably slower in com­par­i­son with com­pa­nies. On­line mar­ket­ing is an im­por­tant tool for our fair and, in the past few years, has helped us to pin­point com­pa­nies and buy­ers more ac­cu­rately and to gain a bet­ter un­der­stand­ing of each other’s needs. Ide­ally, in the fu­ture, the fair will still be an ir­re­place­able meet­ing point and busi­ness op­por­tu­nity, and will also “live” 365 days a year thanks to on­line mar­ket­ing and the cre­ation of a com­mu­nity that con­tin­ues to in­ter­act.”

A glance at a promis­ing fu­ture that looks for­ward to our next ap­point­ment, sched­uled from Jan­uary 13 to 16, 2018.

Pos­i­tive in­di­ca­tors from the world of sales vol­ume footwear.

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