CROCS x Nidhi Munim
Crocs partners with resortwear designer Nidhi Munim to Kicks-off SS’18 collection.
Crocs, the global footwear brand launched its Spring Summer ‘18 collection as a part of their 3 day long trade show which started on the 6th of June 2017. The collection was showcased on the ramp in association with resort wear designer Nidhi Munim, who has been appointed the Digital Brand Ambassador for Crocs India.
The extravagant event took place at Westin Gurgaon where the new and exciting collection was launched in association with resort wear designer Nidhi Munim. The show saw Gauhar Khan glistening the ramp walking in Crocs Leigh Ann Wedge collection. The audience saw Crocs’ hot-selling styles like Lina Embellished D’orsay, Citilane Roka, Isabella T-strap and many more collections on the ramp with a unique twist, which complimented the designer’s collection.
The show was full of energy and cheer celebrating the uniqueness of each individual on the ramp and taking the positive vibe from Crocs’ new campaign ‘Come As You Are’ which encourages people to be comfortable in their own skin and have a good time in being who they are.
On the association Deepak Chhabra, M.D., Crocs India, said, “Our association with Nidhi Munim was a great success tonight and we are happy to have her join our Crocs family as the Digital Ambassador. Crocs has been constantly transforming its styles by bringing in fashion forward footwear and today we saw a wide variety of the same on the ramp. With our presence in the fashion industry, this is another step towards retaining our foothold in the fashion space. With the launch of our SS ’18 collection, we are excited for our valuable customers to experience the same.”
Bhavna Tewari, E-commerce and Marketing Manager, Crocs India, added, “The association with Nidhi Munim is a huge step towards marking our way in the fashion space. With Crocs’ changing portfolio which provides the distinct styles for each individual, it is the perfect way for people to feel comfortable in their own skin and celebrate their uniqueness, which we present though our campaign ‘Come As You Are’.”
About Crocs, Inc.
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offer a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrate the fun of being a little different and encourage fans to “Come As You Are” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.
(L to R) Nidhi Munim, Gauhar Khan & Deepak Chhabra (Md-crocs India)