CROCS x Nidhi Mu­nim

Crocs part­ners with re­sortwear de­signer Nidhi Mu­nim to Kicks-off SS’18 col­lec­tion.

Shoes & Accessories - - Contents -

Crocs, the global footwear brand launched its Spring Sum­mer ‘18 col­lec­tion as a part of their 3 day long trade show which started on the 6th of June 2017. The col­lec­tion was show­cased on the ramp in as­so­ci­a­tion with re­sort wear de­signer Nidhi Mu­nim, who has been ap­pointed the Dig­i­tal Brand Am­bas­sador for Crocs In­dia.

The ex­trav­a­gant event took place at Westin Gur­gaon where the new and ex­cit­ing col­lec­tion was launched in as­so­ci­a­tion with re­sort wear de­signer Nidhi Mu­nim. The show saw Gauhar Khan glis­ten­ing the ramp walk­ing in Crocs Leigh Ann Wedge col­lec­tion. The au­di­ence saw Crocs’ hot-sell­ing styles like Lina Em­bel­lished D’or­say, Ci­ti­lane Roka, Is­abella T-strap and many more col­lec­tions on the ramp with a unique twist, which com­pli­mented the de­signer’s col­lec­tion.

The show was full of en­ergy and cheer cel­e­brat­ing the unique­ness of each in­di­vid­ual on the ramp and tak­ing the pos­i­tive vibe from Crocs’ new cam­paign ‘Come As You Are’ which en­cour­ages peo­ple to be com­fort­able in their own skin and have a good time in be­ing who they are.

On the as­so­ci­a­tion Deepak Ch­habra, M.D., Crocs In­dia, said, “Our as­so­ci­a­tion with Nidhi Mu­nim was a great suc­cess tonight and we are happy to have her join our Crocs fam­ily as the Dig­i­tal Am­bas­sador. Crocs has been con­stantly trans­form­ing its styles by bring­ing in fash­ion for­ward footwear and to­day we saw a wide va­ri­ety of the same on the ramp. With our pres­ence in the fash­ion in­dus­try, this is an­other step to­wards re­tain­ing our foothold in the fash­ion space. With the launch of our SS ’18 col­lec­tion, we are ex­cited for our valu­able cus­tomers to ex­pe­ri­ence the same.”

Bhavna Te­wari, E-com­merce and Mar­ket­ing Man­ager, Crocs In­dia, added, “The as­so­ci­a­tion with Nidhi Mu­nim is a huge step to­wards mark­ing our way in the fash­ion space. With Crocs’ chang­ing port­fo­lio which pro­vides the dis­tinct styles for each in­di­vid­ual, it is the per­fect way for peo­ple to feel com­fort­able in their own skin and cel­e­brate their unique­ness, which we present though our cam­paign ‘Come As You Are’.”

About Crocs, Inc.

Crocs, Inc. (NAS­DAQ: CROX) is a world leader in in­no­va­tive ca­sual footwear for men, women and chil­dren. Crocs of­fer a broad port­fo­lio of all-sea­son prod­ucts, while re­main­ing true to its core molded footwear her­itage. Crocs™ shoes fea­ture Croslite™ ma­te­rial, a pro­pri­etary, rev­o­lu­tion­ary tech­nol­ogy that gives each pair of shoes the soft, com­fort­able, light­weight, non-mark­ing and odor-re­sis­tant qual­i­ties that Crocs fans know and love. Crocs cel­e­brate the fun of be­ing a lit­tle dif­fer­ent and en­cour­age fans to “Come As You Are” in ev­ery col­or­ful pair of shoes. Since its in­cep­tion in 2002, Crocs has sold more than 300 mil­lion pairs of shoes in more than 90 coun­tries around the world.

(L to R) Nidhi Mu­nim, Gauhar Khan & Deepak Ch­habra (Md-crocs In­dia)

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.