Adi­das crosses the ` 1,000-cr rev­enue mark

Shoes & Accessories - - The Month That Was Updates | India -

Adi­das has be­come the first sports­wear brand in In­dia to cross the ` 1,000-cr rev­enue mark. Dave Thomas, 46, has made Adi­das the first sports­wear brand in In­dia to cross the ` 1,000-crore rev­enue mark. The com­pany, which posted ` 61.9-crore profit for March ended fis­cal last year and has seen its profit tumble from ` 116 crore in 2014 fis­cal, is likely to see prof­its jump at least twice when it pub­lishes its au­dited num­bers in a month or so. From a pal­try un­der 3% con­tri­bu­tion to rev­enue in 2014, Orig­i­nals now makes for over 10% of the com­pany’s top line. Stan Smith, a global block­buster sneaker for Adi­das, is the sec­ond-largest sell­ing Orig­i­nals’ brand in In­dia. In­dia hap­pens to be the coun­try fu­elling the Stan Smith rage glob­ally as the Chen­nai fac­tory sup­plies over 40%-45% of the world’s sup­ply. “It’s a great story. Naren­dra Modi’s Make in In­dia is some­thing we buy into,” Dave says.

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