Nike with new head­quar­ters in New York

Shoes & Accessories - - The Month That Was Updates | International -

Cover­ing 150 000 square feet, the NYHQ build­ing will en­com­pass six floors at 855 Av­enue of the Amer­i­cas, with con­fer­ence rooms, a rooftop garden in the shape of a Swoosh, a de­sign stu­dio and a 4 000 square foot, 400 seat Nba-sized bas­ket­ball court, which it will open to lo­cal leagues, high school teams and Nike­cord­ing to the brand: “The in­te­rior of Nike NYHQ has been de­signed to fa­cil­i­tate cre­ativ­ity and col­lab­o­ra­tion through open-plan, freestyle work spa­ces. Meet­ing ar­eas in­clude a VW van — a trib­ute to the orig­i­nal van from which Bill Bow­er­man and Jeff John­son would dis­trib­ute Nike shoes at track meets in the com­pany’s early days”.sev­eral con­fer­ence rooms fea­ture cus­tom ceil­ing tiles, de­signed by Mini­wiz, which are also made from re­cy­cled ma­te­ri­als. A roof ter­race gives the abil­ity to make use of an open-air meet­ings and re­lax­ation area. “The teams at NYHQ are po­si­tioned to bring lo­cally-in­spired prod­uct to New York City faster. This means forg­ing deeper re­la­tion­ships and ac­cel­er­at­ing real-time in­sights, feed­ing di­rectly into NYHQ’S Nike Ex­press Lane, added Nike.

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