CHART 2. RE­TAIL MAR­KET SIZE OF THE TOP THREE PROD­UCT CAT­E­GORIES

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Thus, it is ap­par­ent from the mar­ket size of the three top prod­uct cat­e­gories that the scope for mod­ern re­tail is sig­nif­i­cantly ex­pan­sive. Daily needs as a cat­e­gory has the least pen­e­tra­tion across all cities owing to the com­pre­hen­sive pres­ence of mom

Thus, it is ap­par­ent from the mar­ket size of the three top prod­uct cat­e­gory stands at `2,170 bn. and cat­e­goriespop storesthat the in scope the for neigh­bour­hoods.mod­ern re­tail is sig­nif­i­cant­lyAs such, ex­pan­sive.an­nual mod­ern From re­tail the po­ten­tial­re­tail­ers per­spec­tive,in this cat­e­go­ry­the po­ten­tial stands­for mod­er­nat ` 2,170 re­tail bn. can Daily needs as a cat­e­gory has the least pen­e­tra­tion across all cities be un­locked sooner by adopt­ing omni-chan­nel strate­gies, where Fro­mow­ing to the the re­tail­ers com­pre­hen­sive per­spec­tive, pres­ence theof mom po­ten­tia­land pop for stores mod­ernin re­tail can brands be would un­locked de­ploy soonerof­fline and by on­line adopt­ing stores omni-chan­nelto ser­vice the king—the strate­gies, the neigh­bour­hoods. As such, an­nual mod­ern re­tail po­ten­tial in this con­sumer—in ex­actly the way that he de­mands. where brands would de­ploy off­line and on­line stores to ser­vice the king—the con­sumer—in ex­actly the way that he de­mands.

Source: Knight Frank Re­search

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