CHART 2. RETAIL MARKET SIZE OF THE TOP THREE PRODUCT CATEGORIES
Thus, it is apparent from the market size of the three top product categories that the scope for modern retail is significantly expansive. Daily needs as a category has the least penetration across all cities owing to the comprehensive presence of mom
Thus, it is apparent from the market size of the three top product category stands at `2,170 bn. and categoriespop storesthat the in scope the for neighbourhoods.modern retail is significantlyAs such, expansive.annual modern From retail the potentialretailers perspective,in this categorythe potential standsfor modernat ` 2,170 retail bn. can Daily needs as a category has the least penetration across all cities be unlocked sooner by adopting omni-channel strategies, where Fromowing to the the retailers comprehensive perspective, presence theof mom potentialand pop for stores modernin retail can brands be would unlocked deploy sooneroffline and by online adopting stores omni-channelto service the king—the strategies, the neighbourhoods. As such, annual modern retail potential in this consumer—in exactly the way that he demands. where brands would deploy offline and online stores to service the king—the consumer—in exactly the way that he demands.