IBM Wat­son to pro­vide a dig­i­tal com­merce plat­form for In­dian footwear brand, Metro Shoes

Shoes & Accessories - - The Month That Was Updates | India -

Global tech firm IBM teamed up with In­dia’s footwear brand Metro Shoes Ltd to pro­vide a dig­i­tal com­merce plat­form pow­ered by ‘ Wat­son Cus­tomere ngage­ment’ hosted on Cloud. The ser­vices will in­clude IBM ‘ Wat­son Or­der Man­age­ment and Com­merce’ which will help the footwear chain per­son­alise on­line ex­pe­ri­ences of cus­tomers as they nav­i­gate through the site. “We are happy to be part of Metro Shoes’ dig­i­tal trans­for­ma­tion jour­ney by de­liv­er­ing su­pe­rior dig­i­tal com­merce ex­pe­ri­ence, lever­ag­ing the stores by merg­ing them with on­line, and fi­nally driv­ing brand ad­vo­cacy,” saidn is­han­tkalra, Busi­ness unit leader, IBM Wat­son Cus­tomer En­gage­ment In­dia/ South Asia, in a state­ment. The part­ner­ship is aimed at over­com­ing chal­lenges Metro Shoes was fac­ing in man­ag­ing or­ders com­ing from mul­ti­ple on­line plat­forms which used un­re­li­able soft­ware. “With IBM’S knowl­edge in the omni-channel com­merce and re­tail space, we are con­fi­dent that these changes help ac­cel­er­ate the ex­e­cu­tion of our strat­egy,” added Alisha Ma­lik, Vice Pres­i­dent, Dig­i­tal, Metro Shoes. The IBM plat­form will cre­ate a bridge be­tween the com­pany’s on­line and off­line busi­ness to pro­vide vis­i­bil­ity of real-time data of sales, in­ven­tory lo­ca­tion and re­turns. Work­ing with IBM Busi­ness Part­ner CEBS World­wide, IBM so­lu­tions will not only help drive su­pe­rior cus­tomer ex­pe­ri­ences and new lev­els of con­ve­nience but bring ef­fi­cien­cies to Metro’s sup­ply chain. “With over 15 years of ex­pe­ri­ence in de­vel­op­ing e-busi­ness tools, CEBS has been a trusted So­lu­tions Provider and part­ner for or­ga­ni­za­tions across the globe. Our ef­fec­tive and flex­i­ble soft­ware so­lu­tions paired with IBM’S deep tech­nol­ogy ex­per­tise will pro­vide Metro Shoes a re­al­time, cen­tral­ized sys­tem for cus­tomer man­age­ment.” said Satish­swa­roop, Pres­i­dent, Cebs world­wide.

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