Zeven strength­ens its po­si­tion in cricket as it ties up with Red Bull

Shoes & Accessories - - The Month That Was Updates | India -

Strength­en­ing its po­si­tion in In­dia’s favourite sport, cricket, In­dia’s au­then­tic sports­wear brand Zeven, has an­nounced its col­lab­o­ra­tion with Red Bull, the en­ergy drink gi­ant for the “Red Bull Cam­pus Cricket 2017”. Zeven will be the train­ing kit part­ner for the In­dian team in this ex­cit­ing series. Sri Lanka will play host to the next gen­er­a­tion of top cricket tal­ent from septem­ber 10-16 when the world’s finest col­lege crick­eters face off at the 2017 Red Bull Cam­pus Cricket World Fi­nals. Teams from Sri Lanka, aus­tralia, Bangladesh, Zim­babwe, In­dia, Pak­istan, South Africa and United arab Emi­rates earned qual­i­fi­ca­tion through fiercely com­pet­i­tive na­tional tour­na­ments and will line up in Colombo for the 2017 group stages from septem­ber 10 on­wards and then to Galle In­ter­na­tional Sta­dium for the semi-fi­nals and fi­nals. mmcc Pune, the de­fend­ing cham­pi­ons re­tained the ti­tle of Red Bull Cam­pus Cricket In­dia Cham­pi­ons in 2017 and will rep­re­sent In­dia at the World Fi­nals. The 6th edi­tion of the global T20 col­lege cricket tour­na­ment wit­nessed the high­est par­tic­i­pa­tion ever from In­dia, with 202 teams across 26 cities.the likes of Sri Lankan in­ter­na­tional Niroshandick­wella and In­dian star K.L. Rahul both emerged through pre­vi­ous editions of the thrilling T20 tour­na­ment, while Delhi Dare­dev­ils and Gu­jarat Lions drafted Shashanks­ingh and UAE -based Chi­rag­suri in this year’s IPL Auc­tion re­spec­tively.to en­sure that the In­dian squad is at its best be­fore and dur­ing the tour­na­ment, Zeven will em­power the team with top of the line Zeven ap­parel and footwear. De­signed to suit In­dian weather, ter­rain and body type, and made from fab­rics and ma­te­rial, which help en­hance per­for­mance, the team will train in these world-class prod­ucts as they pre­pare for the league. since its launch in 2016, Zeven has col­lab­o­rated with no­table sport­ing ath­letes, leagues and as­so­ci­a­tions to pro­mote its mis­sion of trans­form­ing sports in In­dia. these col­lab­o­ra­tions have pro­vided the young com­pany with var­i­ous av­enues to show­case its unique ap­parel and footwear of­fer­ings on na­tional and in­ter­na­tional plat­forms. d Poo­jaa Ku­mar, Leader – Mar­ket­ing at Zeven said, “Zeven as a brand is fo­cused on mak­ing sports an in­te­gral part of an av­er­age In­dian’s daily life. Our prod­ucts are of in­ter­na­tional qual­ity, af­ford­able and de­signed to help bring out the best in ev­ery player, whether a recre­ational sports­man or a pro­fes­sional ath­lete. Red Bull on the other hand, has been giv­ing wings to peo­ple and ideas, set­ting many mile­stones in sports and cul­ture. Both the brands en­cour­age In­di­ans to take up an ac­tive life­style.the ethos of both brands makes this as­so­ci­a­tion an ex­cit­ing one.”

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