Ja­panese fast-fash­ion brand min­iso launched its first store in in­dia at new delhi

Shoes & Accessories - - The Month That Was Updates | India -

Ja­pan-based fast-fash­ion de­signer brand, stepped its foot in In­dia and opened its first store at the Am­bi­ence Mall, Vas­an­tkunj in New Delhi fol­low­ing es­tab­lished strate­gic re­la­tion­ships with nearly 60 coun­tries and suc­cess­fully open­ing stores in 30 coun­tries in­clud­ing the U.S., Canada, Aus­tralia, Rus­sia, the United Arab Emi­rates, Sin­ga­pore and Korea. Spread over 2,000 sq. ft., the store sells prod­ucts in 12 cat­e­gories in­clud­ing health, beauty, sta­tionery, gift items, cre­ative home­ware, bou­tique pack­age dec­o­ra­tion and dig­i­tal ac­ces­sories at a start­ing price of Rs150. sub­se­quently, Min­iso plans to open 210 stores by the end of 2018 and take the count up to 800 by 2019. For the store launch in Am­bi­ence Mall, Min­iso or­gan­ised a very at­trac­tive tra­di­tional Taiko Drum­ming from Ja­pan, in­ter­ac­tive games dur­ing the event with the win­ners get­ting a goodie bags from Min­iso, coupons for its cus­tomers. Adi­ti­rao­hyadri, in­au­gu­rated the store on 18th Au­gust. Co­founded by Ja­panese de­signer Mr. Miyake Junya and Chi­nese young en­tre­pre­neur Mr. Ye Guofu in Tokyo, Ja­pan, with the former serv­ing as chief de­signer, MIN­ISO - an in­no­va­tive re­tail gi­ant, re­tails prod­ucts over twelve cat­e­gories to tar­get ev­ery as­pect of life. MIN­ISO pur­sues a life phi­los­o­phy of “sim­ple, nat­u­ral and qual­ity” and a brand propo­si­tion of “back to na­ture, re­turn to ba­sic”. It de­votes it­self to pro­vid­ing cus­tomers with qual­ity, cre­ative and low-price prod­ucts. By virtue of its ex­cel­lent de­signs and high qual­ity, MIN­ISO be­comes an iconic fig­ure for global “in­tel­li­gent con­sumer prod­ucts”, with pop­u­lar­ity trend­ing up­ward among mil­lions of con­sumers, ac­cu­mu­lat­ing more than 20 mil­lion fol­low­ers on global so­cial me­dia ac­counts.

Es­tab­lished in Ja­pan in 2013, MIN­ISO, “the strong­est com­peti­tor” deemed by MUJI, UNIQLO and Wat­sons, ac­tively ex­plores the in­ter­na­tional mar­ket and has opened over 1000 stores in less than three years, with busi­ness turnover stand­ing at USD 750 mil­lion in 2015 and nearly USD 1.5 bil­lion in 2016, which is also listed as the “NO. 1 Com­peti­tor” by Ap­ple dis­trib­u­tors in the Chi­nese mar­ket.

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