Un­dandy to open own fac­tory

Shoes & Accessories - - The Month That Was Updates | International -

Un­dandy is a footwear brand fo­cused on cus­tomised footwear sold through an on­line store. The cus­tomer can choose the model, color and ma­te­rial when mak­ing an or­der. The per­son­al­iza­tion process, all made on­line, is very straight­for­ward with only five stages. The cus­tomer vis­its the brand’s web­site and picks the last that bet­ter fits their style, with three op­tions cur­rently avail­able for clas­sic shoes, Orig­i­nal Round Toe (Cosy), Orig­i­nal Claw Toe (Bold) and the Orig­i­nal Puff Toe (Eter­nal Clas­sic). Then it is time to cus­tomise all the de­tails, in a sim­u­la­tion process which al­lows the cus­tomer to eas­ily ex­per­i­ment with col­ors, ma­te­ri­als, dif­fer­ent op­tions for the toe­cap, the shoelaces and the stitch­ing. And fi­nally choos­ing the size and fin­ish the or­der. Over­all 156 thou­sand mil­lion com­bi­na­tions are avail­able for a pair of unique shoes, that can cost on av­er­age 220 eu­ros for clas­sic shoes and 145 for the sneaker mode. Now, re­act­ing to a strong in­crease in or­ders reg­is­tered in re­cent months, the brand de­cided to build its own fac­tory in São João da Madeira. The in­vest­ment is es­ti­mated in one mil­lion euro and should start be­ing im­ple­mented by the end of the sum­mer with an aim to start the pro­duc­tion in the new fa­cil­ity by the end of the year. Faced with an in­crease in sales the com­pany wants to en­sure pro­duc­tion ca­pac­ity to de­liver or­ders. Un­til the fac­tory is ready, Un­dandy’s shoes will con­tinue to be pro­duced in an­other unit in São João da Madeira, “in a part­ner­ship with a lo­cal man­u­fac­turer.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.