` 600 crore Lib­erty Group to tar­get premium mar­ket with

Shoes & Accessories - - Contents -

The old­est shoe­maker of the coun­try has un­veiled its first prod­uct un­der the new sub-brand – Heal­ers, which is ex­pected to be­come the hub of in­no­va­tion and new tech­nolo­gies. The com­pany will be ty­ing up with dif­fer­ent part­ners pan In­dia and Heal­ers will act as a channel where all the tech­nolo­gies and in­no­va­tions will come from. This is a good move to make Lib­erty fu­ture ready and this means that the firm will be right on the heels with re­gards to get­ting new tech­no­log­i­cally ad­vanced footwear in the mar­ket.

Anu­pam Bansal, the ex­ec­u­tive di­rec­tor of Lib­erty, has put out an am­bi­tious plan to re­vi­tal­ize the premium com­fort mar­ket. He would be plung­ing out with Heal­ers, a sub-brand of Lib­erty, with shoes start­ing from ` 3,000 and go­ing up to ` 10,000. Be­side this, he also an­nounced that it will be re­tailed through ex­clu­sive stores and shop in shop con­cepts bring, which will be scal­able in na­ture and this will al­low it to be more flex­i­ble in terms of the SKU’S that it plans to bring out. So, the com­pany will be able to of­fer ev­ery­thing from a open footwear to a for­mal, a cross­over and even tech­no­log­i­cally ad­vanced prod­ucts on the same plat­form.

At Lib­erty, fash­ion is synony­mous with com­fort. And now the coun­try’s lead­ing footwear man­u­fac­turer is all set to take com­fort to an­other level. In­spired by a mar­ket feed­back that cus­tomers are most in­clined to buy­ing footwear with pro­nounced health ben­e­fits Lib­erty in­tro­duced the Heal­ers range.the ba­sic thought be­hind the mak­ing of Heal­ers was to em­power peo­ple in body and mind start­ing with their feet by cre­at­ing footwear that pro­vides a foot mas­sage at ev­ery step.foot health is body health. Ex­pe­ri­ence bet­ter health and over­all body com­fort, sim­ply by tak­ing care of your feet! Heal­ers pro­vide heal­ing re­lief through your feet! An ex­cit­ing va­ri­ety of great foot mas­sagers, shoes, in­soles, and san­dals to re­lax, stim­u­late, and im­prove your health.

Yes, the most ex­cit­ing thing about the Heal­ers range is the way they com­bine style and tech­nol­ogy to achieve more in terms of im­prov­ing cir­cu­la­tion, in­creas­ing en­ergy lev­els, and adding vi­tal­ity to your life. State- of –the- art footwear tech­nol­ogy and ad­vanced foot biome­chan­ics have been em­ployed in craft­ing these most com­fort­able shoes.heal­ers’ in­no­va­tive con­struc­tion along with the anatom­i­cal or­thotic in­soles aim to help mil­lions of users im­prove mo­bil­ity, en­hance com­fort from heel to toe, and get re­lief of heel, foot, knee, and lower back pain.

Heal­ers would be pro­vid­ing fast tracked Proof of tech­nolo­gies and con­cepts. This means that Heal­ers will be able to at­tend to the de­mand of the mar­ket faster. Speak­ing on the an­nounce­ment, Anu­pam Bansal said, “Our game plan ad­dresses six themes.

"Our game plan ad­dresses six themes. Heal­ers would slice and tar­get these six groups with its cut­ting edge tech­nol­ogy, style and com­fort. The in­tro­duc­tion of Heal­ers will help us to co-de­sign In­dia's com­fort foot­print by tak­ing new tech­nolo­gies and trendy con­cepts as a new ecosys­tem to mar­ket."

Heal­ers would slice and tar­get these six groups with its cut­ting edge tech­nol­ogy, style and com­fort. The in­tro­duc­tion of Heal­ers will help us to co-de­sign In­dia’s com­fort foot­print by tak­ing new tech­nolo­gies and trendy con­cepts as a new ecosys­tem to mar­ket.” He added, ““If Patan­jali can take on FMCG gi­ants like Unilever, why can’t we take on MNC ri­vals?” Ac­cord­ing to Bansal, the big­gest chal­lenge for Heal­ers is not to re­peat the car­di­nal mis­take which Lib­erty com­mit­ted: depend­ing solely on channel part­ners and re­tail­ers. The com­pany has al­ready in­vested ` 25 crore in set­ting up the new brand and plans to in­vest more in es­tab­lish­ing mul­ti­ple show­rooms.

What’s more, the stylishly de­signed Heal­ers range cov­ers the en­tire gamut of fash­ion footwear from chic and for­mal to dressy ca­sual while en­sur­ing the sole pro­vides the right pro­tec­tion, sup­port and com­fort. The foot bed con­sists of mas­sage nod­ules, shaped and graded to the con­tour of the foot for com­fort, stim­u­la­tion and sup­port. There are six ba­sic mod­els of Heal­ers.

Heal­ers’ footwear with H tech­nol­ogy in­soles im­proves your sleep pat­tern, en­hance your blood cir­cu­la­tion and boost your sense of well be­ing. The mas­sage nodes work to­gether to stim­u­late, re­lax, and re­fresh feet with ev­ery step by ac­ti­vat­ing the 15,000 nerve ends at the sole of the feet.

Then there’s Heal­ers footwear with H8 tech­nol­ogy that mas­sage 8 key pres­sure points on your sole con­nected to your vi­tal or­gans, ac­ti­vates the self heal­ing mech­a­nism of the re­lated or­gans and help en­sure their ef­fec­tive func­tion­ing, en­sures bet­ter flow of en­ergy through­out your body, al­le­vi­ates edema, re­lieves mus­cle ten­sion for pain re­lief and im­prov­ing sleep pat­terns. In all, giv­ing you 8 good rea­sons to feel your best.

Not for­get­ting Heal­ers footwear with H4 tech­nol­ogy that helps to make you feel good 4 times over. It fea­tures an air cir­cu­la­tion sys­tem which keeps your feet fresh all day long, helps ab­sorb shock and main­tain con­trol, stim­u­lates the pres­sure points in your feet to re­lieve aches and pain, along with stress and ten­sion.

Next, check out Heal­ers footwear with Mem­ory Foam tech­nol­ogy that pre­vents foot tired­ness and heel shock. Plush, comfy Mem­ory Foam in­soles are a treat for feet of any size or shape!

Heal­ers also come with HA Tech­nol­ogy that re­lax and re­lieve stress in your feet and help your feet and body to feel great through the prin­ci­ples of acu­pres­sure!

And fi­nally Heal­ers footwear with H1 tech­nol­ogy that elim­i­nates heel pain and en­hances foot com­fort.

How­ever the Heal­ers brand will prove to be equally at­trac­tive to peo­ple with or with­out any foot is­sues. As the goal was to es­tab­lish Heal­ers as the fash­ion brand peo­ple would want to lux­u­ri­ate in.

Lib­erty Group pre­sented its new com­fort wear strat­egy and in­tro­duced its new sub-brand – HEAL­ERS. While yes, it cer­tainly im­plies what is in of­fer­ing by the name it­self.

Anu­pam Bansal, Ex­ec­u­tive Di­rec­tor, Lib­erty Group

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