Ama­zon opens first fash­ion stu­dio in In­dia

Shoes & Accessories - - The Month That Was -

Ama­zon In­dia on Wed­nes­day un­veiled the Ama­zon Fash­ion Stu­dio in Gu­ru­gram, a fa­cil­ity that of­fers al­lied ser­vices such as high­qual­ity cat­a­logue imag­ing to fash­ion sell­ers on Ama­zon.in. The stu­dio, called BLINK, is Ama­zon’s third such fa­cil­ity in the world—the com­pany has one each in London and New York. The 44,000 sq. ft. stu­dio in Gu­ru­gram in­cludes 16 pho­tog­ra­phy bays, a ramp and a pre­sen­ta­tion area along with en­closed workspaces for Ama­zon teams and fash­ion sell­ers to col­lab­o­rate on cre­ative con­tent. The stu­dio serves as an ex­ten­sion to Ama­zon’s imag­ing and cat­a­logu­ing ser­vices, a global busi­ness ver­ti­cal that gives re­tail­ers ac­cess to low-cost pho­tog­ra­phy so­lu­tions for their prod­ucts. The Seat­tle-based com­pany op­er­ates 35 photo stu­dios across 14 coun­tries, with four out of five of those in In­dia housed in ful­fil­ment cen­tres, said Josh Wat­son, director of Ama­zon Global Imag­ing Stu­dios. “It’s (the Gu­ru­gram stu­dio) a very ex­cit­ing space for imag­ing, video con­tent and a space where we will col­lab­o­rate with brands to en­sure that this is the next in the Fash­ion jour­ney for us in In­dia,” said Arun Sird­esh­mukh, head of Ama­zon Fash­ion In­dia. Be­sides photo- and videoshoots, the stu­dio in­cludes re­sources to cre­ate editorial con­tent. Fash­ion brands can hire the stu­dio to cre­ate mul­ti­me­dia con­tent for new col­lec­tions or sim­ply trends videos they may like to push through their mar­ket­ing chan­nels. The stu­dio can also serve as the venue for the launch of a new col­lec­tion by a brand or for fash­ion events, Sird­esh­mukh added. “We have pho­tog­ra­phers, mod­els, stylists, video edi­tors, and other re­sources. We are con­stantly look­ing at new ways of col­lab­o­ra­tion,” he said. The move in­di­cates Ama­zon.in’s in­creased fo­cus on fash­ion, a cat­e­gory that has swiftly grown to fea­ture among the top three in the Ama­zon mar­ket­place.

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