Con­sump­tion in Asia with a new all-time high

Shoes & Accessories - - The Month That Was -

De­mo­graphic trends and the strength of Asian economies keep push­ing up Asia’s share of world footwear con­sump­tion: in 2016 this reached 54%, a new all-time high, quickly com­ing into line with its share of the world pop­u­la­tion. Europe and North Amer­ica main­tain footwear con­sump­tion at higher lev­els than their pop­u­la­tion would sug­gest, and although they re­main very im­por­tant footwear mar­kets but, in terms of vol­ume, each buys fewer shoes than China alone. China is the largest footwear mar­ket in the world with a sta­ble con­sump­tion share slightly above 18%. Three other Asian coun­tries, In­dia, Indonesia and Ja­pan, are also among the top 10 footwear con­sumers. The World Footwear Year­book, a project de­vel­oped since 2011, analy­ses the most im­por­tant trends within the world­wide Footwear in­dus­try and of­fers a com­pre­hen­sive picture of the footwear in­dus­try . In its most re­cent edi­tion the pub­li­ca­tion presents sta­tis­tics by 2016, both in quan­tity and value, giv­ing a picture of the po­si­tion­ing of the main play­ers tak­ing into ac­count pro­duc­tion, con­sump­tion, ex­ports and im­ports. The pub­li­ca­tion also in­cludes an in­di­vid­ual anal­y­sis of dozens of mar­kets, as well as the evo­lu­tion of the main world play­ers in this sec­tor, with 79 coun­tries un­der anal­y­sis.

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