HP Steps Up With 3D Tech­nol­ogy to Rev­o­lu­tion­ize the Footwear Mar­ket

Shoes & Accessories - - The Month That Was -

HP Inc. to­day an­nounced Fit­sta­tion pow­ered by HP, a new plat­form that will de­liver cus­tom-fit­ted and in­di­vid­u­al­ized footwear through in­no­va­tive 3D scan­ning, dy­namic gait anal­y­sis and man­u­fac­tur­ing tech­nolo­gies. Fit­sta­tion is the next step in the com­pany’s jour­ney to rein­vent how the world de­signs and man­u­fac­tures with com­mer­cial 3D tech­nolo­gies. Fit­sta­tion pow­ered by HP is an in­no­va­tive hard­ware and soft­ware plat­form that cap­tures 3D scans of the foot, foot pres­sure mea­sure­ments and gait anal­y­sis to cre­ate a one-of-a-kind dig­i­tal pro­file of each foot. It is the world’s first end-to-end so­lu­tion that pro­vides in­di­vid­ual off-the-shelf shoe and in­sole rec­om­men­da­tions, 3D printed in­soles and in­di­vid­u­al­ized cus­tom footwear1. The sys­tem will use HP Multi Jet Fu­sion print­ing tech­nol­ogy to man­u­fac­ture a 3D printed in­sole. “Fit­sta­tion is a truly dis­rup­tive plat­form that will im­proves peo­ple’s lives and change the way peo­ple pur­chase footwear and shoe in­soles,” said Louis Kim, Global Head of Im­mer­sive Com­put­ing, Per­sonal Sys­tems, HP Inc. “We are rein­vent­ing the footwear shop­ping ex­pe­ri­ence, bring­ing a level of cus­tomiza­tion and per­son­al­iza­tion never be­fore seen. We are stitch­ing HP’S ca­pa­bil­i­ties in 3D scan­ning and 3D print­ing to bring this Blended Re­al­ity vi­sion to life and are work­ing with lead­ing part­ners within the footwear in­dus­try to de­velop this revo­lu­tion­ary plat­form.”

Fit­sta­tion is pro­duc­ing the world’s first 3D printed in­soles made us­ing 3D scan­ning and dy­namic gait anal­y­sis2, and Su­per­feet, the leader in in­no­va­tive, over-the-counter in­soles, is pi­lot­ing the plat­form in se­lect stores across the 4,000 re­tail lo­ca­tions where they have a pres­ence. Steitz Se­cura, the spe­cial­ist for safety shoes man­u­fac­tured in Ger­many, will use Fit­sta­tion to aid in its fo­cus on com­fort, pre­ven­ta­tive health and safety. “For 40 years, we have set the stan­dard for shape and fit. Un­til to­day, the tech­nol­ogy to de­liver a 3D printed in­sole that meets Su­per­feet’s ex­act­ing stan­dards didn’t ex­ist,” said Eric Hayes, Chief Mar­ket­ing Of­fi­cer at Su­per­feet. “Our new so­lu­tion al­lows us to cre­ate the most in­di­vid­u­al­ized shape and fit on the planet.”

“This footwear in­no­va­tion cam­paign moves us to the tech­no­log­i­cal fore­front of the in­dus­try,” said Steitz Se­cura CEO Michael Huth. “The con­cept of cus­tom­ized safety shoes is a true world in­no­va­tion and will be the bench­mark for the fu­ture.”

In an ef­fort to speed re­lief and re­cov­ery to the im­pacted re­gions of Texas in the af­ter­math of Hur­ri­cane Har­vey, Wolver­ine World­wide has

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