In continuation from the report carried in our Aug issue on Omni channels by Knight Frank, in this issue we bring you the case studies. Since it’s a given fact that going forward, as lifestyles become fastpaced, to gain the consumers’ attention it would be imperative for brands to reach out to the customer through a host of channels. Omnichannel retail is an evolving concept, regards to the sales pitch that they give to the companies, adopting Omni-channel strategies and need to invest in people who are hardworking and smart so that they are adept at execution, would be of utmost priority. This report brings an insight on the companies that have taken steps to make the level wherein they are facing newer challenges in implementing their respective Omnichannel strategies.
Agra Footwear Manufacturers & Exporters Chamber (AFMEC) is presenting the 11th edition of “Meet at Agra 2017” - Leather, Footwear Component & Technology Fair from 3rd - 5th November 2017 at BSNL Ground, Mall Road, Agra, India. Meet At Agra-2017 offers a very good business opportunity to the component manufacturers & to the suppliers of finished Leather & Footwear Machinery. The Exhibitors from all over the Country & overseas will participate in the Fair. The finest Leather, Footwear components & Footwear Machinery with latest Technology will be on display in the Fair. The 2017 edition of the leading exhibition for tanneries, accessories and components manufacturers, fabrics, synthetics and machinery is expected to open to an even stronger international position.
West Coast, the Brazilian shoe brand has made its India entry, and hope it boosts the casual shoe category in the market. The brainchild of Paulo Schefer, West Coast was the first brands to launch within the Groupo Priority family and Schefer shares insight on their Indian plans.
AMITABH TANEJA Editor-in-chief