Brand Launch | Arinna
Incredible style you can’t find anywhere else—and value that’s hard to believe. It’s kind of our thing. New trendy footwear for women is coming to a store near you, with a focus on modern style and affordable fashion. ARINNA, will bring more modern styles
Out With The Old, In With The New Arinna
“Arinna” the brainchild of Sanjay Shah,managing Director of Mahavir Fashion Pvt Ltd was launched on the 4th of September 2017 with much aplomb. The venue, ITC Maratha witnessed a presence of retailers pan India come together for applauding this grand feat. Basesh Gala Success Mentor, Founder and MD 39 Solutions stepped in first with an insight on the current market scenario followed by the diya lighting ceremony graced by Raj Kumar Rochiramani, Eknath Kurade, Janardhan Kurade, Ketan Shah alongside Sanjay Shah. The brand logo was brought to life in true glitter and glamour style by Artist Sarvam Patel of the famous India’s Got Talent Entertainment and brought to life by Shantilal Ganger and Ketan Shah along side the Directors. Stepping up the launch further was the unveiling of the POS by honorary guests Atul Thakkar- Atul Footwearlatur, Sanjay Vaswani-vaswani Shoes-pimpri, Hemant Vira- Aashiqui Shoes-mulund, Dinesh Rochiramani- Payal Footwear-hyderabad & Ketan Shah-fate Shoes-dombivali.
The fun part began much to the delight of all present, the range was unveiled with hostesses on hover boards carrying the collection for all to view,true to its name.
The concluding part saw all the acquaintances, associates and company strength were honored by Sanjay Shah and a vote of thanks by Leena Shah. Highlights of the event included Sanjay Shah speaking from experience that he felt a dearth for a brand in the ladies footwear category and a belief to bring premium quality and affordability which has brought “Arinna” to life.
The air at the launch truly summed up that every detail for Arinna is painstakingly taken into consideration, be it style, comfort, durability, value for money for everyone from a college student to a housewife or a working professional. The integrity of Arrina is in a progressive India heading towards a positive shift in Women Empowerment, which shone throughout the event.
The event was not only to celebrate “Arinna” but to bring the Industry together, share a vision, ideas and beliefs in a way that everyone can be a part of something bigger,better and beautiful. Sanjay Shah concluded saying, “We take pride in our partners and dealers, they are our ‘PRIVELEDGED RETAIL PARTNERS’. We have a vision of strong family of 1000 stores by 2022, We take complete responsibility for our star “Arinna” and are grateful for your extended support, and look forward to our association in advance”