Mango Opens First Store in Delhi With Myntra
Fashion label Mango has now opened its first brick-and-mortar store with the latest concept in Delhi, in conjunction with its business partner, Myntra. Myntra has partnered with select retail companies to curate Mango’s offline business in India. This way, the label expands its omni-channel strategy in India. Its expansion plan consists of opening 25 stores in India over the next 5 years. The second store opening will take place in Mumbai, at Phoenix Mall, next month, and will be followed by three more openings before the end of 2017.
The new store is equipped with advanced technology to provide a seamless shopping experience to customers in India. All Mango stores in the country will feature integrated inventory and the concept of Endless Aisle, enabling customers to browse its collection on a tablet, check out product details and availability, and have goods from other stores delivered to their doorstep. These tablets can also be used to provide personalized recommendations based on purchase history, and inform customers about new products and styles. Customers will also be able to skip queues at billing counters by using the Assisted Checkout feature on the tablets.
According to its Executive Vice-president, Daniel López, “This is the beginning of an expansion plan in India that will cover the next 5 years. We have an excellent relationship with Myntra and their expertise has allowed us to reach virtually every corner of India and increase our customer base exponentially as a result. Following an omni-channel strategy and having a presence in the country with physical stores will allow us to generate value for consumers by improving their shopping experience.”
Speaking on the occasion, Ananth Narayanan, CEO of Myntra & Jabong, stated, “Helping launch the first Mango store in Delhi is a huge step in the direction of building a robust omnichannel presence for the brand. Mango has been growing at a 100% YOY rate on the platform, and continues to enjoy great fashion appeal amongst shoppers in India. The new technologypacked store is set to redefine the way consumers in India experience brands in the future.”