Mango Opens First Store in Delhi With Myn­tra

Shoes & Accessories - - The Month That Was | Updates I India -

Fash­ion la­bel Mango has now opened its first brick-and-mor­tar store with the lat­est con­cept in Delhi, in con­junc­tion with its busi­ness part­ner, Myn­tra. Myn­tra has part­nered with select re­tail com­pa­nies to cu­rate Mango’s off­line busi­ness in In­dia. This way, the la­bel ex­pands its omni-chan­nel strat­egy in In­dia. Its ex­pan­sion plan con­sists of open­ing 25 stores in In­dia over the next 5 years. The se­cond store open­ing will take place in Mum­bai, at Phoenix Mall, next month, and will be fol­lowed by three more open­ings be­fore the end of 2017.

The new store is equipped with ad­vanced tech­nol­ogy to pro­vide a seam­less shop­ping ex­pe­ri­ence to cus­tomers in In­dia. All Mango stores in the coun­try will fea­ture in­te­grated in­ven­tory and the con­cept of End­less Aisle, en­abling cus­tomers to browse its col­lec­tion on a tablet, check out prod­uct de­tails and avail­abil­ity, and have goods from other stores de­liv­ered to their doorstep. Th­ese tablets can also be used to pro­vide per­son­al­ized rec­om­men­da­tions based on pur­chase his­tory, and in­form cus­tomers about new prod­ucts and styles. Cus­tomers will also be able to skip queues at billing coun­ters by us­ing the As­sisted Check­out fea­ture on the tablets.

Ac­cord­ing to its Ex­ec­u­tive Vice-pres­i­dent, Daniel López, “This is the be­gin­ning of an ex­pan­sion plan in In­dia that will cover the next 5 years. We have an ex­cel­lent re­la­tion­ship with Myn­tra and their ex­per­tise has al­lowed us to reach vir­tu­ally ev­ery cor­ner of In­dia and in­crease our cus­tomer base ex­po­nen­tially as a re­sult. Fol­low­ing an omni-chan­nel strat­egy and hav­ing a pres­ence in the coun­try with phys­i­cal stores will al­low us to gen­er­ate value for con­sumers by im­prov­ing their shop­ping ex­pe­ri­ence.”

Speak­ing on the oc­ca­sion, Ananth Narayanan, CEO of Myn­tra & Jabong, stated, “Help­ing launch the first Mango store in Delhi is a huge step in the di­rec­tion of build­ing a ro­bust om­nichan­nel pres­ence for the brand. Mango has been grow­ing at a 100% YOY rate on the plat­form, and con­tin­ues to en­joy great fash­ion ap­peal amongst shoppers in In­dia. The new tech­nol­o­gy­packed store is set to re­de­fine the way con­sumers in In­dia ex­pe­ri­ence brands in the fu­ture.”

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