Russia’s ‘Acoola’ to hit Indian stores soon
Concept Group, a subsidiary company of Sistema JSFC, in association with Saamag Group plans to bring ‘Acoola’ branded kids retail outlets in India. Acoola is a brand of clothing, footwear, and accessories for kids aged 2 to 14 years old in Russia. The first ‘Acoola’ store in India is being opened in Logix City Center Mall, Noida. It reveals the plan to open at least 10 stores by end of 2018 across Delhi, Mumbai and Bengaluru.
The company has also drawn plans to make available exclusive ‘Acoola’ merchandise on prominent e-commerce platforms like Myntra.com, Jabong.com and Tatacliq.com. Founded in 2004, Concept Group creates collections and sells women’s clothing, accessories, lingerie as well as children’s wear through its own stores, franchises, online and wholesale channels. To launch the stores here, the Concept has formed a joint venture with Samaaggroup which has extensive experience in commercial construction, retail and e-commerce.
According to Emin Rustamov, CEO of Concept Group, “We are excited to bring Acoola, one of Russia’s most loved popular brand of clothing, footwear, and accessories to India. The Russian retail brand is specially known for its strong appeal and connection with kids aged between 2 to 14 years. With over 260 Acoola stores already operational in Russia, the company has now drawn extensive plans to go international, with India being one of the key markets for the brand. Our plan is to open at least 10 stores in India over the next one year.”