Flip Flop Shops An­nounces Ma­jor Re­tail Ex­pan­sion in In­dia

Shoes & Accessories - - The Month That Was | Updates I India -

Flip Flop Shops an­nounced plans to es­tab­lish and de­velop 30-plus re­tail lo­ca­tions and an e-com­merce pres­ence through­out In­dia.

The shop de­vel­op­ment plan is part of a mas­ter fran­chise agree­ment with Open Spirit En­ter­prises owned jointly by the So­lar Group & Elite Group, both lead­ing re­tail, dis­tri­bu­tion, and brand man­age­ment com­pa­nies. Over the last two-and-a-half decades, the two groups have es­tab­lished them­selves as part­ners-of-choice for fash­ion brands. The first Flip Flop Shops lo­ca­tion is ex­pected to open in early 2018, with ad­di­tional shops open­ing through­out the re­gion over the next 10 years. The ex­pan­sion plans also call for fu­ture growth in Sri Lanka, Mal­dives, Bangladesh, and Bhutan.

Flip Flop Shops is ex­clu­sively de­voted to the lat­est styles of flip flops, san­dals, ca­sual footwear, and re­lated life­style ac­ces­sories.

“Footwear re­tail in In­dia is grow­ing at more than twice the rate of the global footwear in­dus­try and this is an ex­cit­ing op­por­tu­nity for us to de­velop the mar­ket with a key player in the footwear, fash­ion, and re­tail seg­ments,” said Brian Curin, Pres­i­dent and Founder of Flip Flop Shops. “We have es­tab­lished our­selves as the un­equiv­o­cal desti­na­tion for the cat­e­gory in North Amer­ica, the Caribbean, and South Africa, and we look for­ward to do­ing the same through­out In­dia, as the In­dian life­style and Open Spirit En­ter­prises em­body what Flip Flop Shops is all about – liv­ing… work­ing… and play­ing with your toes ex­posed”.

The So­lar Group & Elite Group main­tains the largest fran­chise re­tail op­er­a­tion in West­ern In­dia, giv­ing them ac­cess to the most sought-af­ter re­tail real es­tate and lo­ca­tions. Cur­rently they re­tail and dis­trib­ute high pro­file brands such as Calvin Klein, Ar­row, Clarks, Ray­mond, Color Plus, Min­eral, and Rider San­dals through­out In­dia. They have helped over 50 global and In­dian brands launch in the re­gion in­clud­ing Nike, Ree­bok, and Pepe Jeans. Their wealth of ex­pe­ri­ence across re­tail, con­sumer trends, and real es­tate de­vel­op­ment makes them the per­fect part­ner for Flip Flop Shops.

“We are very ex­cited about our part­ner­ship with Flip Flop Shops, the global leader in flip flop re­tail and look for­ward to lever­ag­ing their do­main ex­per­tise and ex­pe­ri­ence com­bined with our strengths in footwear and re­tail to de­velop the coun­try’s largest flip flop re­tail chain,” said Yashesh Mukhi, Found­ing Part­ner of Open Spirit En­ter­prises. “Given In­dia’s young de­mo­graphic, grow­ing pref­er­ences to­wards a more ca­sual life­style and in­crease in leisure travel, we be­lieve it is an op­por­tune time to be the first mover in the cat­e­gory.”

De­vel­op­ment plans for the con­cept will be ac­cel­er­ated with Flip Flop Shops' flex­i­ble re­tail for­mat in­clud­ing, tra­di­tional in­line shops, shop-in-shop model, and the newly de­vel­oped "Float­ing Re­tail" model, al­low­ing Flip Flop Shops to lo­cate and op­er­ate in vir­tu­ally any given op­por­tu­nity.

“In­dia’s younger de­mo­graphic makes Flip Flop Shops an ideal op­por­tu­nity given the chang­ing tastes and pref­er­ences. The younger con­sumers are in­creas­ingly adopt­ing a ca­sual life­style and open footwear is the new style state­ment,” said Gau­rav Agar­wal, Found­ing Part­ner of Open Spirit En­ter­prises. “We are ex­cited about our part­ner­ship with Flip Flop Shops and look for­ward to bring­ing the coolest trends in open footwear to the In­dian mar­ket.”

Founded in 2004, Flip Flop Shops is a wholly-owned sub­sidiary of Chero­kee Global Brands. The com­pany op­er­ates shops glob­ally through its fran­chise plat­form.

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