Lux­ury brand Gucci to go Fur-free

Shoes & Accessories - - The Month That Was | Updates I International -

Italian lux­ury brand Gucci is say­ing no to fur. Dur­ing the fourth edi­tion of the Ker­ing Talk at the Lon­don Col­lege of Fash­ion, its chief ex­ec­u­tive of­fi­cer Marco Biz­zarri re­vealed the brand will go fur-free.

Ac­cord­ing to Wayne Pa­celle, CEO of the Hu­mane So­ci­ety of the US, Gucci hosted him for a meet­ing with its se­nior lead­er­ship in Florence to dis­cuss the use of fur in its prod­ucts. “At the time, I was greatly im­pressed by the com­pany’s record of con­cern for so­cial and eco­log­i­cal is­sues and its com­mit­ment to cor­po­rate so­cial re­spon­si­bil­ity. To its credit, Gucci kept up the di­a­logue with us for eight years, and to­day, pa­tience paid off,” he adds.

Ad­di­tion­ally, the Hu­mane So­ci­ety In­ter­na­tional is­sued a joint state­ment with the Fur Free Al­liance com­mend­ing Gucci’s de­ci­sion. The former’s pres­i­dent Kitty Block said: “Gucci go­ing fur-free is a huge game changer. For this pow­er­house to end the use of fur be­cause of the cru­elty in­volved will have a huge rip­ple ef­fect through­out the world of fash­ion. A stag­ger­ing 100 mil­lion an­i­mals a year still suf­fer for the fur in­dus­try, but that can only be sus­tained for as long as de­sign­ers con­tinue to use fur and con­sumers pur­chase it. So we com­mend Gucci’s com­pas­sion­ate de­ci­sion and for help­ing to en­sure that the fu­ture of fash­ion is fur-free.”

PETA pres­i­dent In­grid Newkirk re­marks, “Af­ter more than 20 years of PETA protests against Gucci’s kan­ga­roo-fur loafers and seal-fur boots, Gucci has fi­nally pledged to join Ar­mani, Ralph Lau­ren and Stella Mc­cart­ney in the ranks of fur-free fash­ion houses. The writ­ing was on the wall: To­day’s shoppers don’t want to wear the skins of an­i­mals who were caged, then elec­tro­cuted or blud­geoned to death. Un­til all an­i­mal skins and coats are fi­nally off the racks of cloth­ing stores world­wide, PETA will keep up the pres­sure on the cloth­ing and fash­ion in­dus­try.”

In ad­di­tion to its new fur-free pol­icy, Biz­zarri high­lighted a num­ber of the brand’s con­tin­u­ing ef­forts to op­er­ate in a more sus­tain­able man­ner, in­clud­ing in­vest­ing in star­tups that are look­ing at new ways of pro­duc­ing tex­tiles. “New tech­nol­ogy presents un­lim­ited pos­si­bil­i­ties in terms of tex­tiles, and it would be a mis­take for us not to be at the fore­front of this,” the ex­ec­u­tive says. “We need to in­vest in th­ese star­tups be­cause they can dis­rupt the sec­tor in terms of sus­tain­abil­ity, achiev­ing the same qual­ity of leather pro­duc­tion for in­stance, with­out any wa­ter or chem­i­cal waste.”

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