Luxury brand Gucci to go Fur-free
Italian luxury brand Gucci is saying no to fur. During the fourth edition of the Kering Talk at the London College of Fashion, its chief executive officer Marco Bizzarri revealed the brand will go fur-free.
According to Wayne Pacelle, CEO of the Humane Society of the US, Gucci hosted him for a meeting with its senior leadership in Florence to discuss the use of fur in its products. “At the time, I was greatly impressed by the company’s record of concern for social and ecological issues and its commitment to corporate social responsibility. To its credit, Gucci kept up the dialogue with us for eight years, and today, patience paid off,” he adds.
Additionally, the Humane Society International issued a joint statement with the Fur Free Alliance commending Gucci’s decision. The former’s president Kitty Block said: “Gucci going fur-free is a huge game changer. For this powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion. A staggering 100 million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur and consumers purchase it. So we commend Gucci’s compassionate decision and for helping to ensure that the future of fashion is fur-free.”
PETA president Ingrid Newkirk remarks, “After more than 20 years of PETA protests against Gucci’s kangaroo-fur loafers and seal-fur boots, Gucci has finally pledged to join Armani, Ralph Lauren and Stella Mccartney in the ranks of fur-free fashion houses. The writing was on the wall: Today’s shoppers don’t want to wear the skins of animals who were caged, then electrocuted or bludgeoned to death. Until all animal skins and coats are finally off the racks of clothing stores worldwide, PETA will keep up the pressure on the clothing and fashion industry.”
In addition to its new fur-free policy, Bizzarri highlighted a number of the brand’s continuing efforts to operate in a more sustainable manner, including investing in startups that are looking at new ways of producing textiles. “New technology presents unlimited possibilities in terms of textiles, and it would be a mistake for us not to be at the forefront of this,” the executive says. “We need to invest in these startups because they can disrupt the sector in terms of sustainability, achieving the same quality of leather production for instance, without any water or chemical waste.”