Dr. Scholl’s Part­ners With Ath­leta For Shoe Col­lec­tion

Shoes & Accessories - - The Month That Was | Updates I International -

Fash­ion-com­fort brand Dr. Scholl’s is shar­ing its de­sign know-how with lead­ing women’s ath­letic cloth­ing and ac­ces­sories re­tailer Ath­leta. The two are part­ner­ing for a se­ries of exclusive looks un­der the Dr. Scholl’s Orig­i­nal la­bel to be sold at Ath­leta.gap.com.

The se­ries in­cludes ath­letic-in­spired styles such as the Leta sneaker boot, Scout slip-on and Lane Chelsea boot, avail­able in a range of col­ors and ma­te­ri­als.

The footwear brand takes its in­spi­ra­tion from Dr. Scholl, an in­ven­tor and en­tre­pre­neur who cre­ated prod­ucts for foot com­fort. He was best known for a sim­ple wood san­dal with a brightly col­ored strap, launched in the ’60s. While Ath­leta cur­rently of­fers a se­lec­tion of footwear in the per­for­mance and life­style cat­e­gories.

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