Handbag company Coach to be Called Tapestry
Famous handbag brand Coach is about to change its corporate name, and it’ll soon be called Tapestry.
The company announced that it was planning to rename itself as Tapestry, effective on Halloween. The company’s ticker symbol will change from COH to TPR as well.
But its store name and all the accessories it produces will remain Coach.
According the company’s spokeswoman, for the company soon to be known as Tapestry, but nothing will change for consumers. The corporate name is being changed mainly to reflect the company’s expanding portfolio.
Coach also owns boot maker Stuart Weitzman, which Coach bought in 2015, and fellow handbag maker Kate Spade, which Coach acquired earlier this year. Those brands will keep their names as well.
The new Tapestry name potentially makes it easier for the company to purchase even more fashion lines and put them under the Tapestry umbrella.
The spokeswoman said that the Tapestry name was chosen partly because it’s a reflection of the history and heritage of the Coach, Kate Spade and Stuart Weitzman brands.