With Ad­di­tion of New York Events, UBM Fash­ion Ex­pands Trade Shows

Shoes & Accessories - - The Month That Was | Updates I International -

A pro­ducer of trade shows, UBM Fash­ion has re­vamped its show calendar for 2018.

In part­ner­ship with Ac­ces­sories Coun­cil, it’s mak­ing two key changes in the New York trade show lineup. First, it has cre­ated a women’s New York fash­ion show calendar that aligns with the evo­lu­tion of New York Fash­ion and Mar­ket weeks.

Next, UBM Fash­ion is uni­fy­ing the men’s and women’s con­tem­po­rary ap­parel, ac­ces­sories and footwear com­mu­ni­ties, creat­ing a dual-gen­der show in New York un­der the Project um­brella. The show will in­clude Project Sole with an of­fer­ing of women’s footwear in ad­di­tion to men’s.

Its manag­ing direc­tor Mike Alic said, “As the global leader in fash­ion trade shows, UBM Fash­ion has been see­ing first­hand the dra­matic changes in the re­tail land­scape. From the growth of e-com­merce and fast fash­ion and changes in con­sumer buy­ing pat­terns to the im­por­tance of de­liv­er­ing life­styles and ex­pe­ri­ences — we at UMB Fash­ion re­al­ized there was an op­por­tu­nity, in fact a duty, to make real changes for our in­dus­try.”

The Ja­cob Jav­its Cen­ter will con­tinue to be UBM Fash­ion’s New York home base. MAGIC in Las Ve­gas will con­tinue to run in Fe­bru­ary and Au­gust, en­com­pass­ing ma­jor shows in all cat­e­gories.

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