With Addition of New York Events, UBM Fashion Expands Trade Shows
A producer of trade shows, UBM Fashion has revamped its show calendar for 2018.
In partnership with Accessories Council, it’s making two key changes in the New York trade show lineup. First, it has created a women’s New York fashion show calendar that aligns with the evolution of New York Fashion and Market weeks.
Next, UBM Fashion is unifying the men’s and women’s contemporary apparel, accessories and footwear communities, creating a dual-gender show in New York under the Project umbrella. The show will include Project Sole with an offering of women’s footwear in addition to men’s.
Its managing director Mike Alic said, “As the global leader in fashion trade shows, UBM Fashion has been seeing firsthand the dramatic changes in the retail landscape. From the growth of e-commerce and fast fashion and changes in consumer buying patterns to the importance of delivering lifestyles and experiences — we at UMB Fashion realized there was an opportunity, in fact a duty, to make real changes for our industry.”
The Jacob Javits Center will continue to be UBM Fashion’s New York home base. MAGIC in Las Vegas will continue to run in February and August, encompassing major shows in all categories.