Mea­sur­ing at­ti­tudes to footwear prod­uct safety

Shoes & Accessories - - Report | Tüv Süd Safety Gauge 2017 -

Now in its se­cond edi­tion, the TÜV SÜD Safety Gauge is a re­veal­ing re­search study that analy­ses cor­po­rate prod­uct safety prac­tices along­side con­sumer at­ti­tudes and ex­pe­ri­ences in re­la­tion to footwear. Con­ducted ev­ery 4 years, the study draws on re­search un­der­taken in 2012 and 2016 to pro­vide a lon­gi­tu­di­nal per­spec­tive on the aware­ness, un­der­stand­ing and im­por­tance of footwear prod­uct safety.

This edi­tion’s find­ings an­a­lyse and com­pare prod­uct safety in the Footwear seg­ment in re­la­tion to 3 other seg­ments – Chil­dren’s Prod­ucts, Con­sumer Elec­tron­ics and Food.

The re­sults are based on ex­ten­sive re­search in top-tier cities across China, In­dia, the United States (U.S.) and – for the first time – Ger­many. To en­sure im­par­tial re­sults, TÜV SÜD com­mis­sioned an in­de­pen­dent re­search agency to un­der­take this re­search study.

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