Un­der­stand­ing of prod­uct safety la­bels

Shoes & Accessories - - Report | Tüv Süd Safety Gauge 2017 -

The ag­gre­gate av­er­age of sur­veyed con­sumers in China, Ger­many, In­dia and the U.S. re­ported be­ing most in­flu­enced by brand (62%) and prod­uct safety la­bels (52%) when it comes to de­ter­min­ing prod­uct safety. Com­pared to the 2012 find­ings, con­sumer un­der­stand­ing of prod­uct safety la­bels has in­creased by more than 50% in China (61%) and the U.S. (62%). Con­sumers in In­dia in­di­cated the high­est un­der­stand­ing of prod­uct safety la­bels, with 76% re­port­ing a good-to-ex­cel­lent un­der­stand­ing. Over­all un­der­stand­ing was low­est in Ger­many (36%). As only 2016 re­sults are avail­able for this coun­try, it is not clear whether there has been a change in con­sumer un­der­stand­ing over time.

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