Understanding of product safety labels
The aggregate average of surveyed consumers in China, Germany, India and the U.S. reported being most influenced by brand (62%) and product safety labels (52%) when it comes to determining product safety. Compared to the 2012 findings, consumer understanding of product safety labels has increased by more than 50% in China (61%) and the U.S. (62%). Consumers in India indicated the highest understanding of product safety labels, with 76% reporting a good-to-excellent understanding. Overall understanding was lowest in Germany (36%). As only 2016 results are available for this country, it is not clear whether there has been a change in consumer understanding over time.