In­flu­enc­ing con­sumers’ prod­uct choice

Shoes & Accessories - - Report | Tüv Süd Safety Gauge 2017 -

The ma­jor­ity of con­sumers across all mar­kets in­di­cated that they are more likely to pur­chase a prod­uct that clearly and trans­par­ently states on its pack­ag­ing that it has achieved safety stan­dards. Ev­i­dently, know­ing a brand has ob­tained higher prod­uct safety cer­ti­fi­ca­tions over other brands pro­vides a real com­pet­i­tive ad­van­tage.

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