TÜV SÜD Safety Gauge con­clu­sions

Achiev­ing a real com­pet­i­tive ad­van­tage through prod­uct safety

Shoes & Accessories - - Report | Tüv Süd Safety Gauge 2017 -

The global footwear in­dus­try pro­duces bil­lions of pairs of shoes each year, rang­ing from func­tional work boots to de­signer high heels. This high level of out­put poses con­sid­er­able prod­uct safety chal­lenges for man­u­fac­tur­ers and re­tail­ers, given sea­sonal changes in con­sumer tastes and com­plex gov­ern­ment reg­u­la­tions for qual­ity, safety and dura­bil­ity. At the same time, in­creas­ingly con­cerned con­sumers have greater ac­cess to prod­uct safety in­for­ma­tion than ever be­fore.

Th­ese lat­est re­search find­ings point to a clear dis­con­nect be­tween the footwear in­dus­try and con­sumers when it comes to in­ter­est in prod­uct safety is­sues. Busi­nesses as­sume that there is a lack of in­ter­est in above-av­er­age prod­uct safety among con­sumers. How­ever, a sig­nif­i­cant pro­por­tion of con­sumers stated that they rank prod­uct safety la­bels very highly in their pur­chas­ing cri­te­ria, are more likely to buy brands that in­di­cate their safety com­mit­ment and are even will­ing to pay a pre­mium for prod­ucts that achieve ex­em­plary safety stan­dards.

This gap presents an op­por­tu­nity for footwear busi­nesses to dif­fer­en­ti­ate their brand and in­flu­ence pur­chase be­hav­iour by in­vest­ing in im­proved prod­uct safety, for ex­am­ple, through ma­te­rial and chem­i­cal test­ing. In ad­di­tion, busi­nesses can also in­vest in prod­uct safety la­bels, such as the TÜV SÜD Footwear Mark, that clearly demon­strate their com­mit­ment to su­pe­rior prod­uct safety. Th­ese in­vest­ments in en­hanc­ing prod­uct safety should not only im­prove con­sumer well­be­ing but also drive greater com­mer­cial suc­cess.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.