Can you give us a profile of the typical consumer for this brand ?
16 -35 years cosmopolitan, young audience who is wellversed with global trends.
What would be the retail marketing strategy in the coming years?
The strategy will revolve around creating a seamless shopping experience between online and offline consumer through various touchpoints. We intend to make it more personalized with integrated technological advancements like tablets, web apps and a strong digital presence
In terms of sales, what is the ratio of your sales between work, party , casuals ?
Work 60% , party – 30%, casuals and niche 10%.
Do you think the domestic brands face stiff competition from international brands especially in this category?
We think there is enough space in market for all but we’re confident enough that there’s no competition for Wooba in terms of price and quality. As of now, international brands don’t offer any significant challenge as their prices are much higher for a comparable product and product sourcing is mainly import-led.
What are the latest designs, shapes and that are trending in the women’s handbag category?
International Silhouettes in Totes , Shoulder and Hobo Bags work very well. This is in line with global trends.
Tell us about your main latest collection in women’s handbag’s for FW17-18 and its theme.
Echoing a playful panache that reflects beautifully in the range of handbags and wallets, ‘Wooba’ boasts with innovative styles and avant-garde designs in a range of bright and beautiful colors. Using only the finest materials from around the world, each product is crafted with impeccable attention to detail, creating a truly unique accessory piece.
How integral is digital media for the brand?
Extremely Important. With Wooba catering to a younger audience , engagement through digital tools like website, Facebook and Instagram is the Key.
What would be your online strategy?
Significant presence in key online marketplaces and own website driven by retail touch points in major locations.
Could you share with the readers the most exciting thing happening at Wooba?
Most Exciting thing in Wooba is that a great quality product in lines of Da Milano in more modern and trendy silhouettes is being offered at around half the price of Da Milano. This was a huge challenge for our supply chain but we were able to manage this in a tight timelines.