Mar­ket­ing

Shoes & Accessories - - Accessories Watch | Wooba -

Can you give us a pro­file of the typ­i­cal con­sumer for this brand ?

16 -35 years cos­mopoli­tan, young au­di­ence who is well­versed with global trends.

What would be the re­tail mar­ket­ing strat­egy in the com­ing years?

The strat­egy will re­volve around creat­ing a seam­less shop­ping ex­pe­ri­ence be­tween on­line and off­line con­sumer through var­i­ous touch­points. We in­tend to make it more per­son­al­ized with in­te­grated tech­no­log­i­cal ad­vance­ments like tablets, web apps and a strong dig­i­tal pres­ence

In terms of sales, what is the ra­tio of your sales be­tween work, party , ca­su­als ?

Work 60% , party – 30%, ca­su­als and niche 10%.

Do you think the do­mes­tic brands face stiff com­pe­ti­tion from in­ter­na­tional brands es­pe­cially in this cat­e­gory?

We think there is enough space in mar­ket for all but we’re con­fi­dent enough that there’s no com­pe­ti­tion for Wooba in terms of price and qual­ity. As of now, in­ter­na­tional brands don’t of­fer any sig­nif­i­cant chal­lenge as their prices are much higher for a com­pa­ra­ble prod­uct and prod­uct sourc­ing is mainly im­port-led.

What are the lat­est de­signs, shapes and that are trend­ing in the women’s hand­bag cat­e­gory?

In­ter­na­tional Sil­hou­ettes in Totes , Shoul­der and Hobo Bags work very well. This is in line with global trends.

Tell us about your main lat­est col­lec­tion in women’s hand­bag’s for FW17-18 and its theme.

Echo­ing a play­ful panache that re­flects beau­ti­fully in the range of hand­bags and wal­lets, ‘Wooba’ boasts with in­no­va­tive styles and avant-garde de­signs in a range of bright and beau­ti­ful col­ors. Us­ing only the finest ma­te­ri­als from around the world, each prod­uct is crafted with im­pec­ca­ble at­ten­tion to de­tail, creat­ing a truly unique ac­ces­sory piece.

How in­te­gral is dig­i­tal me­dia for the brand?

Ex­tremely Im­por­tant. With Wooba cater­ing to a younger au­di­ence , en­gage­ment through dig­i­tal tools like web­site, Face­book and In­sta­gram is the Key.

What would be your on­line strat­egy?

Sig­nif­i­cant pres­ence in key on­line mar­ket­places and own web­site driven by re­tail touch points in ma­jor lo­ca­tions.

Could you share with the read­ers the most ex­cit­ing thing hap­pen­ing at Wooba?

Most Ex­cit­ing thing in Wooba is that a great qual­ity prod­uct in lines of Da Mi­lano in more mod­ern and trendy sil­hou­ettes is be­ing of­fered at around half the price of Da Mi­lano. This was a huge chal­lenge for our sup­ply chain but we were able to man­age this in a tight time­lines.

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