Ac­ces­sories Watch | Wooba

A Blend of Style and Qual­ity

Shoes & Accessories - - Contents -

Founded in 1928 and head­quar­tered in Stratham, New Hampshire, Tim­ber­land’s story is of sweat, strug­gle and wide global foot­print. Its founder Nathan Swartz, a cob­bler, born in Odessa, Ukraine, be­gan his shoe mak­ing ca­reer in Bos­ton as an ap­pren­tice stitcher. In early 50s, Nathan bought half an in­ter­est in Abing­ton Shoe Com­pany. The com­pany then was do­ing con­tract work for other man­u­fac­tur­ers. In a few years, Nathan ac­quired the re­main­ing in­ter­est in the com­pany for $20,000. He soon brought in his youngest son Sid­ney who was then only 19.

Af­ter per­suad­ing Goodyear to de­sign a syn­thetic rub­ber sole ca­pa­ble of with­stand­ing the ex­treme el­e­ments, Nathan’s sons learned to use in­jec­tion mold­ing to bond the polyurethane soles to gen­uine blond leather up­pers. The re­sult was the com­pany’s first truly wa­ter­proof boots. It be­gan mar­ket­ing the boots un­der the brand name “Tim­ber­land” in 1973. It proved quite a suc­cess, and re­sulted in nam­ing the com­pany as Tim­ber­land.

Its global suc­cess, how­ever, hap­pened when an Italian dis­trib­u­tor named Giuseppe Veronesi vis­ited com­pany and or­dered 3,000 pairs of its boots. Af­ter test­ing the mar­kets in few ma­jor cities of Italy, Giuseppe soon started selling Tim­ber­land boots through­out the coun­try. The Italian suc­cess mo­ti­vated more Amer­i­can re­tail­ers to jump on the band­wagon. This re­sulted in ris­ing boot pro­duc­tion to 1.8 mil­lion pairs in 1983, with a price tag be­tween $70 and $80 per pair in the US.

Since then, the iconic brand has ex­pe­ri­enced ups and downs. Most im­por­tantly, to­day its green rep­u­ta­tion is widely known due to its sus­tain­able ap­proaches. The com­pany is led by Nathan’s grand­son Jeff de­spite his grand­fa­ther’s adamant wish that he should be a doc­tor or a lawyer so that Jeff could stay away from the busi­ness of man­u­fac­tur­ing.

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