Trade Event | CPM Moscow

‘EAST meets WEST’ for al­most 15 years!

Shoes & Accessories - - Contents -

The 29th edi­tion of CPM Moscow, held from 30 Au­gust un­til 2 Septem­ber 2017 at the Ex­pocen­tre Fair­grounds, came to a suc­cess­ful close with highly en­cour­ag­ing fig­ures:around 22,900 pro­fes­sional buy­ers (an in­crease of 7.42% com­pared to the pre­vi­ous year) from over 50 coun­tries vis­ited the plat­form in Moscow, which was also at­tended by 1,300 brands (an in­crease of 31% com­pared to the pre­vi­ous year) and 700 ex­hibitors from 27 coun­tries, all show­cased on a gross area of 45,000 m².

Due to its lo­ca­tion, CPM Moscow has rep­re­sented “EAST meets WEST” for al­most 15 years now: “Rus­sia is not only an ex­tra­or­di­nary mar­ket, but also an ex­tra­or­di­nary coun­try. As the lead­ing or­der trade shows for the East­ern Euro­pean mar­ket, CPM Moscow is an ex­traor­di­nar­ily di­verse pul­sat­ing tradeshow that is con­stantly be­ing fur­ther de­vel­oped. And it all takes place in an ex­tremely fas­ci­nat­ing me­trop­o­lis, which, in terms of its pres­ence and de­vel­op­ment, is in no way in­fe­rior to any other global hotspots,” sums up Thomas Sten­zel, Manag­ing Direc­tor of the Messe Düs­sel­dorf Gmbh sub­sidiary in Moscow. “So we’re all the more de­lighted that as of Oc­to­ber 1, 2017 we will be com­pletely tak­ing over the tradeshow from Igedo Com­pany Düs­sel­dorf, who will con­tinue to act as co-or­ga­nizer of the event.”

Philipp Kro­nen, Manag­ing Part­ner of Igedo Com­pany Düs­sel­dorf, who es­tab­lished the tradeshow in 2003, says: “The 30th edi­tion of CPM Moscow is com­ing up soon. In our

fast- paced on­line age full of up­heaval and mas­sive global changes, this cer­tainly isn’t some­thing we take for granted. So it’s all the more im­por­tant that we con­tinue en­sur­ing the suc­cess of the fash­ion busi­ness with great con­ti­nu­ity, as well as suc­cess­fully bring­ing to­gether peo­ple, cul­tures and mar­kets in the fu­ture.”

As a firm foun­da­tion for suc­cess­ful busi­ness and sus­tain­able brand launches, fully de­vel­oped struc­tures and a solid pro­gramme are what have made CPM Moscow, with the seg­ments Pre­mium, Lin­gerie & Swimwear Fash­ion, Ac­ces­sories and Kids, such an ex­cit­ing, pul­sat­ing plat­form for Euro­pean, Far East­ern and of course Rus­sian ex­hibitors for al­most 15 years now.

“As well as the re­cov­er­ing mar­ket, we mainly have our con­tin­u­ously de­vel­op­ing, var­ied ex­hibitor ser­vices to thank for the en­cour­ag­ingly good re­sults of the 29th edi­tion. This is what makes CPM such an ex­cit­ing and buzzing tradeshow plat­form. The ‘coun­try pavil­ions’, for Ger­many, Italy, Spain, France and Turkey, for ex­am­ple, of­fer ex­hibitors in­ter­est­ing op­por­tu­ni­ties and make tak­ing part even more ap­peal­ing,” sum­ma­rizes Chris­tian Kasch, Project Man­ager of CPM. “There is a lot of sup­port at CPM Moscow for West­ern Euro­pean and Far East­ern ex­hibitors in par­tic­u­lar. But of course our fo­cus, also with re­gard to our vis­i­tor mar­ket­ing, is very much on the mar­ket.”

Es­tab­lished, pro­fes­sional and ex­tremely top­i­cal in­dus­try fo­rums also con­trib­uted to the in­creas­ing num­bers at the 29th edi­tion: pro­fes­sional buy­ers en­joyed sub­stan­ti­ated, trend­set­ting pre­sen­ta­tions, fo­rums and pan­els of an in­ter­na­tional stan­dard as part of the high-pro­file ‘RFRF – RUS­SIAN FASH­ION RE­TAIL FO­RUM’.

“The RUS­SIAN FASH­ION RE­TAIL FO­RUM not only at­tracts opin­ion lead­ers from the Rus­sian mar­ket, but is also rel­e­vant for ev­ery de­ci­sion-maker in the fash­ion busi­ness whose aim is suc­cess­ful ex­pan­sion. It in­forms about de­vel­op­ments re­gard­ing cloth­ing ex­ports to Rus­sia and gives in­sights into the cur­rent sit­u­a­tion of the Rus­sian cloth­ing mar­ket,” adds Rein­hard E. Doepfer, Chair­man of the EURO­PEAN FASH­ION AND TEX­TILE EX­PORT COUN­CIL and a key driv­ing force be­hind the RFRF.

And world­wide lead­ing fash­ion fore­caster WGSN pro­vides the ul­ti­mate trend over­view. “The WGSN Buy­ers’ Brief­ing of­fers a fully com­pre­hen­sive trend over­view. WGSN is par­tic­u­larly im­por­tant for the pro­fes­sional vis­i­tors as they also show­case brands with an in­ter­na­tional pres­ence, which pro­vides ad­di­tional sup­port for our West­ern Euro­pean and Far East­ern ex­hibitors,” sum­marises Alexander Ra­der­ma­cher, Fash­ion Direc­tor of Igedo Com­pany. “WGSN also com­piles a com­pre­hen­sive trend re­port of in­ter­est­ing brands at CPM. This is ad­ver­tised on the WGSN web­site, giv­ing se­lected ex­hibitors a pres­ence on the world’s most im­por­tant plat­form for trends.”

Other suc­cess­ful el­e­ments of the 29th edi­tion in­clude the Top Buyer Lounge, the fash­ion show line-up of over 40 shows, the BURDA Fash­ion Con­test and the De­signer Pool. A par­tic­u­lar vis­i­tor mag­net, es­pe­cially for in­ter­na­tional brands and their rep­re­sen­ta­tives, is also the CPM Fash­ion Night with celebrity rep­re­sen­ta­tives from Rus­sian TV, East­ern Euro­pean so­cial me­dia stars (some of whom have more than 600k fol­low­ers), in­flu­encers, the me­dia and VIPS. The 29th edi­tion was spon­sored by Ja­panese cos­met­ics brand Lebel and room fra­grances from 3 Senses, fur­ther en­hanc­ing the life­style fac­tor of the lead­ing East­ern Euro­pean event. Al­ready in­dis­pens­able: the new mo­bile app, an in­for­ma­tion and con­tact tool that helps you suc­cess­fully nav­i­gate your way around the tradeshow and search for ex­hibitors, as well as make ta­ble reser­va­tions for the evening via the Leclick ser­vice.

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