Fash­ion For­ward / Sh­weta singh

Shoes & Accessories - - Contents -

Pro­fes­sional back­ground and jour­ney

I work on Im­age Man­age­ment. It’s an on­go­ing proac­tive process of eval­u­at­ing and con­trol­ling the im­pact of your ap­pear­ance and the re­sult­ing re­sponse on you and oth­ers. Im­age is YOU in eyes and mind of oth­ers. The way you are per­ceived eval­u­ated and judged on the im­age you project or re­flects. I help clients choose clothes for a va­ri­ety of oc­ca­sions and help them de­cide which styles are flat­ter­ing and com­mu­ni­cate the ap­pro­pri­ate mes­sage. My jour­ney as an im­age con­sul­tant started in 2012, when I made my hobby my ca­reer. Af­ter work­ing closely in re­cruit­ment, hir­ing and ob­serv­ing peo­ple of dif­fer­ent skill set, I re­al­ized that pro­fes­sional has all the tech­ni­cal knowl­edge but they lack soft skills like pre­sen­ta­tion skills and body lan­guage; for them non-ver­bal com­mu­ni­ca­tion did not mat­ter but in to­day’s cor­po­rate world your ap­pear­ance is an im­por­tant suc­cess fac­tor and can con­trib­ute im­mensely to your suc­cess. I say, if you are go­ing to make an ap­pear­ance, make it RIGHT and PER­FECT. Thus I started the jour­ney of Per­fect Im­pres­sions, which is about dress­ing the peo­ple rightly.

What is the great­est learn­ing you have had?

My great­est learn­ing till now is the fact that your suc­cess is di­rectly pro­por­tion­ate to the ef­forts you put in. There is de­mand in the mar­ket for Im­age con­sult­ing and de­sign­ing both, but iden­ti­fy­ing the right cus­tomer and do­ing it rightly is really im­por­tant.

How would you de­fine your per­sonal style?

I would say it is a mix of mod­ern woman who love to dress up to her best. I be­lieve in con­tem­po­rary fash­ion and dress­ing right for oc­ca­sion is most im­por­tant for me. I be­lieve in car­ry­ing the fash­ion that brings out the best in me. My fash­ion cloth­ing should ac­cen­tu­ate my plus points and hide my flaws is some­thing I am very par­tic­u­lar about. My wardrobe is a per­fect blend of day­wear, evening­wear and nightwear with the op­tions of west­ern cloth­ing, Indo-West­ern and In­dian line. I am really fond of white and love wear­ing white pants with mul­ti­col­ored tops. Be­ing a jew­ellery de­signer, I love to ac­ces­sorize my­self, and I am very com­fort­able wear­ing bold fash­ion. Big neck­pieces, big ear­rings and bold rings are what I really like.

Which fash­ion trend will you be em­brac­ing this sea­son?

One can see me wear­ing lot of drapes and power suits this year. I think the fash­ions that bring out fem­i­nism and en­hance your fe­male power are trends to rule out this sea­son.

How do you bal­ance your per­sonal life?

Bal­anc­ing is the most im­por­tant key to be suc­cess­ful. I fol­low a sim­ple rule of keep­ing both my roles at dis­tance. I don’t take my work to home and don’t bring my home to work, and it has been really work­ing so far.

One of your guilty plea­sures?

I am shopa­holic who can’t re­sist con­trol­ling my temp­ta­tions. I never think twice be­fore in­dulging in my fash­ion buys.


Tom Ford

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