Metro Shoes ropes in Ka­t­rina Kaif and Sid­dharth Mal­ho­tra as Am­bas­sadors

Shoes & Accessories - - The Month That Was | Updates I India -

In­dia’s lead­ing fash­ion footwear re­tailer Metro Shoes has ap­pointed style icons Ka­t­rina Kaif and Sid­dharth Mal­ho­tra as their new brand am­bas­sadors. The stylish and vi­va­cious young ac­tors will en­dorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its po­si­tion as the coun­try’s fore­most and on­estop-shop desti­na­tion for fash­ion footwear.

Metro Shoes will be run­ning a print, dig­i­tal and out­door cam­paigns fea­tur­ing Ka­t­rina and Sid­dharth as their im­age as style icons per­fectly fit its per­son­al­ity and po­si­tion­ing Metro Shoes will be run­ning a print, dig­i­tal and out­door cam­paigns fea­tur­ing Ka­t­rina and Sid­dharth as their im­age as style icons per­fectly fit its per­son­al­ity and po­si­tion­ing. With this col­lab­o­ra­tion, Metro Shoes el­e­vates its pan-in­dia pres­ence. It is in­vest­ing around ` 25 crore on the new en­dorse­ment deals and cam­paign.

Talk­ing about the as­so­ci­a­tion CEO & MD, Metro Shoes Ltd., Farah Ma­lik said, “We are de­lighted to have Ka­t­rina Kaif and Sid­dharth­mal­ho­tra rep­re­sent­ing Metro Shoes Ltd. They are the per­fect em­bod­i­ment of what we stand for – dis­tinc­tive style with a con­fi­dent and a sparkling per­son­al­ity. Our new cam­paign aims to be a strong fash­ion-for­ward state­ment which is aptly rep­re­sented by trend­set­ters Ka­t­rina and Sid­dharth. We look for­ward to chart­ing an ex­cit­ing brand jour­ney with them.”

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