Cam­pus Shoes eyes ex­pan­sion, growth with new avatar

Shoes & Accessories - - Contents -

Aim­ing for ac­cel­er­ated growth and ex­pan­sion, Cam­pus has in­tro­duced a colour pal­ette and de­sign for its logo. With em­pha­sis on pro­gres­sive and younger de­signs, the sports shoe brand eyes po­si­tion as the best youth­ful, as­pi­ra­tional and per­for­mance-ori­ented brand.

Keep­ing the same in mind, it has in­tro­duced ‘Camptech’, which is a tech­nol­ogy-based prod­uct line. The com­pany has cho­sen Bol­ly­wood ac­tor Varun Dhawan and ac­tress Aisha Sharma as their brand am­bas­sadors.

“With all the ef­forts and new strate­gies in place, in next few years, Cam­pus will def­i­nitely es­tab­lish it­self as a mod­ern, pre­mium, youth­ful, vi­brant and stel­lar shoe brand in the mar­ket that is backed by tech­nol­ogy and en­cour­ages per­for­mance and ac­tive life­style of young In­dia,” re­marked CEO Cam­pus Shoes, Nikhil Agar­wal.

The com­pany claims that its shoes will be made us­ing su­pe­rior breath­able fab­ric and have re­duced bend­ing re­sis­tance and more slip re­sis­tance for a bet­ter per­for­mance.

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