Ja­son Markk, Ortho­lite In­tro­duce Per­for­mance In­soles

Shoes & Accessories - - Contents -

Los An­ge­les-based shoe cleaner spe­cial­ist Ja­son Markk has teamed up with Amherst, Mass., in­sole com­pany Ortho­lite to re­lease new per­for­mance in­soles geared to­ward sneak­er­heads. Ac­cord­ing to Skip Lei, vice pres­i­dent of in­no­va­tion and strate­gic part­ner­ships at Ortho­lite, Ja­son Markk ap­proached the in­sole man­u­fac­turer with the idea of en­hanc­ing com­fort in cus­tomer’s fa­vorite footwear.

Lei added: “We’re thrilled Ja­son Markk asked Ortho­lite to cre­ate two new cus­tom­ized in­soles that will bring an ex­tra level of com­fort and per­for­mance for their cus­tomer’s sneak­ers.”

The Ja­son Markk x Ortho­lite in­soles will be of­fered in two vari­a­tions: the Level Up, a re­spon­sive in­sole with three dif­fer­ent foam den­si­ties de­signed specif­i­cally for life­style sneak­ers, and the EZ Flats, a dual-den­sity op­tion cre­ated for use with flat footwear.

“I chose to part­ner with Ortho­lite for our in­soles be­cause I wanted to cre­ate the best pos­si­ble and most in­no­va­tive prod­uct on the mar­ket,” Ja­son Markk, founder of the epony­mous brand, was quoted.

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