In Sync With Na­ture

Shoes & Accessories - - Contents -

As part of its CSR ini­tia­tive named Pro­planet, wood­land has launched prod­ucts such as san­dals made from veg­etable-tanned leather and biodegrad­able shoes that are sturdy, durable and aes­thet­i­cally de­signed. The com­pany up­holds its po­si­tion in the green move­ment by part­ner­ing with many en­vi­ron­men­tally con­scious part­ners. Ev­ery brand must give back to the com­mu­nity as it grows and suc­ceeds, and we at Wood­land al­ways look for ways in which we can con­trib­ute to the so­ci­ety, Harki­rat Singh, its Man­ag­ing Di­rec­tor, in­forms S&A in an ex­clu­sive in­ter­view.

With con­sumers be­com­ing ever more con­cerned about prod­uct ori­gin, how con­sis­tent is your ap­proach to­wards sus­tain­abil­ity in your busi­ness op­er­a­tion?

Ev­ery brand must give back to the com­mu­nity as it grows and suc­ceeds, and we at Wood­land al­ways look for ways in which we can con­trib­ute to the so­ci­ety. For us cre­at­ing value for our com­mu­ni­ties is as im­por­tant as gen­er­at­ing profit for our share­hold­ers.

Each year as we grow, we be­come more ca­pa­ble of work­ing to­wards tan­gi­ble, pos­i­tive changes in our en­vi­ron­men­tal prac­tices. The com­pany up­holds its po­si­tion in the green move­ment by part­ner­ing with many en­vi­ron­men­tally con­scious part­ners such as Leave No Trace, UNICEF, WWF and many more.

Wood­land is fo­cused on en­ergy con­ser­va­tion and elim­i­na­tion of waste in or­der to min­i­mize its en­vi­ron­men­tal foot­print. In keep­ing with the brand’s eco-con­scious phi­los­o­phy, we came up with a Pro-planet com­mu­nity, which fo­cuses on caus­ing min­i­mal harm to the en­vi­ron­ment through eco-friendly prod­ucts and stores.

The brand has al­ways been in sync with na­ture and thus uses re­cy­cled con­sumer and in­dus­trial waste prod­ucts for in­ter­nal op­er­a­tions as well.

In In­dia, the need for cor­po­rate so­cial ini­tia­tives is quite es­sen­tial in ad­dress­ing a lot of so­cial is­sues. Given this, in what scale do you in­te­grate them to your over­all strat­egy?

Wood­land main­tains an unswerv­ing com­mit­ment to sus­tain­able and ecofriendly busi­ness prac­tices through in­no­va­tion and tech­nol­ogy. It shares a pas­sion for ad­ven­ture, na­ture, ex­plor­ing and pre­serv­ing the planet Earth. Hence, the brand mantra ‘Ex­plore More’ is in­te­grated into ev­ery prod­uct it man­u­fac­tures and the ac­tiv­i­ties it is as­so­ci­ated with.

Share with us some of the so­cial ini­tia­tives you have un­der­taken in the re­cent time.

Wood­land, as part of its CSR ini­tia­tive Pro­planet, has launched prod­ucts such as san­dals made from veg­etable tanned leather and biodegrad­able shoes that are sturdy, durable and aes­thet­i­cally de­signed. The raw ma­te­ri­als used are free of any harm­ful sub­stances. The outer sole and heel are made of crêpe rub­ber (nat­u­ral raw rub­ber) and the up­per part is made of veg­etable tanned leather, which is also used in the lin­ing of the shoe. Cel­lu­lose has been used to make the in­sole, toe puffs and the coun­ters. The in-sock/foot-bed is made of la­tex foam and is duly cov­ered by veg­etable tanned leather. The laces are made of cot­ton.

The brand also pro­duced or­ganic t-shirts that are free of tox­ins and pes­ti­cides and made from 100% or­ganic cot­ton. We also pro­duced pure green T-shirts made from re­cy­cled PET (plas­tic) bot­tles. The plas­tic bot­tles are ster­il­ized and pro­cessed into fiber strands that are knit­ted to­gether to cre­ate a fab­ric, which is used to pro­duce 100% re­cy­cled T-shirts.

Be­ing an eco-con­scious brand, we aim to be­come In­dia’s first car­bon neu­tral chain. We part­nered with Huber, a Ger­man com­pany spe­cial­iz­ing in ecofriendly ar­chi­tec­ture and de­sign. The launch of the car­bon neu­tral stores was an­other step to­wards our goal of Zero Car­bon Emis­sions.

Were you able to achieve the in­tended tar­get of the ini­tia­tives?

Yes, we have reached out to right masses and have been able to cre­ate an im­pact via our so­cial ini­tia­tives and cam­paigns. We have part­nered with renowned bod­ies in­clud­ing UNICEF, WWF, etc. for few of our ini­tia­tives and able to bring around a change.

Harki­rat Singh, MD, Wood­land

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