Pietro Bec­cari to Head Dior in LVMH Reshuf­fle

Shoes & Accessories - - Contents -

LVMH Moët Hen­nessy Louis Vuit­ton has ap­pointed Pietro Bec­cari CEO of Chris­tian Dior Cou­ture, suc­ceed­ing Sid­ney Toledano, who will take over as chair­man and CEO of LVMH Fash­ion Group.

Toledano will re­place Pierre-yves Rous­sel, who will re­main with the group as a spe­cial con­sul­tant to LVMH chair­man and CEO Bernard Ar­nault. Toledano will over­see brands in­clud­ing Cé­line, Givenchy, Kenzo, Loewe, Marc Ja­cobs and Emilio Pucci.

The moves fol­low the spec­u­la­tion fol­low­ing LVMH’S 6.5-bil­lion-euro ac­qui­si­tion of Chris­tian Dior Cou­ture in July, re­unit­ing its fash­ion and fra­grance ac­tiv­i­ties un­der a sin­gle um­brella and mak­ing Dior the sec­ond­largest brand in the group’s fash­ion divi­sion, be­hind Louis Vuit­ton and ahead of Fendi.

Bec­cari will join Dior from Fendi, which he helped to pro­pel be­yond the bil­lion-euro rev­enue mark by drop­ping its ubiq­ui­tous logo bags in fa­vor of more up­scale prod­ucts, in ad­di­tion to de­vel­op­ing life­style des­ti­na­tions like Palazzo Fendi in Rome.

Bec­cari is ex­pected to re­main at Fendi un­til Fe­bru­ary.

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