Pietro Beccari to Head Dior in LVMH Reshuffle
LVMH Moët Hennessy Louis Vuitton has appointed Pietro Beccari CEO of Christian Dior Couture, succeeding Sidney Toledano, who will take over as chairman and CEO of LVMH Fashion Group.
Toledano will replace Pierre-yves Roussel, who will remain with the group as a special consultant to LVMH chairman and CEO Bernard Arnault. Toledano will oversee brands including Céline, Givenchy, Kenzo, Loewe, Marc Jacobs and Emilio Pucci.
The moves follow the speculation following LVMH’S 6.5-billion-euro acquisition of Christian Dior Couture in July, reuniting its fashion and fragrance activities under a single umbrella and making Dior the secondlargest brand in the group’s fashion division, behind Louis Vuitton and ahead of Fendi.
Beccari will join Dior from Fendi, which he helped to propel beyond the billion-euro revenue mark by dropping its ubiquitous logo bags in favor of more upscale products, in addition to developing lifestyle destinations like Palazzo Fendi in Rome.
Beccari is expected to remain at Fendi until February.