Sparx Launches New Spot With Akshay Kumar
Sparx, the stylish and sporty footwear brand has announced the launch of its brand-new marketing campaign ‘AW 2017’ showcasing the power packed TV commercial ‘Add Sparx To Your Life’ starring Akshay Kumar. The TVC is supported with 360-degree marketing campaign which will sprint across outdoor, digital, print and retail promotions.
The TV commercial is on air across popular entertainment, youth and news. It focuses on attitude and sportsmanship while innovatively captures the energy, moves and attitude of a super active sportsperson. The high octane marketing campaign has been designed to reinforce last mile connectivity with the end consumers.
The ‘AW 2017’campaign is also running in regional channels like Telugu, Marathi and Kannada for a stronger consumer connect in every corner of the country. Other important touch points like print and digital are being used aggressively to amplify the campaign and generate maximum offline and online buzz in the market.
Talking about the campaign, Gaurav Dua, Executive Director, said,” The campaign’s idea is to create a strong connect between customers and the intrinsic brand values of Brand Sparx. Sparx stands for style, energy and attitude, which have perfectly being captured in the new TV campaign. Print, Outdoor and digital support will further boost the campaign to another level. The TVC encourages customers to take up challenges and emerge as a winner with a ‘GO FOR IT’ attitude. The new 360-degree ‘AW 2017’ campaign catches the pulse of young and aspiring India and highlights that how Sparx shoes are a perfect fit for their style, fitness, adventure and sport needs.”
Touching upon the TVC which starts with visuals wherein few boys confront Akshay and his team on a Futsal ground. As he takes on the challenge, the camera follows some of the most amazing sports skills with a catchy and energetic music in the background. As Akshay takes winning shot and signs off with ‘Add Sparx To Your Life’, the climax captures the expressions of audience as well as the defeated team. Bringing together a highoctane action, the TVC perfectly highlights Sparx’s brand ethos that include attitude, challenge, crossing the limits, energy, youth, sporty and stylishness.
Operated by Zinka Logistics Solutions Pvt Ltd, Blackbuck also recently strengthened its top management with a few crucial appointments. Last week, it appointed Dinesh Ajmera, the former executive at Amazonacquired middle-eastern e-tailer Souq, as its new chief technology officer.
In July, it hired Arvind Singhal, the former executive at Bangalore-based jewellery e-tailer Bluestone, as its chief operating officer.
Blackbuck was founded in 2015 by IIT Kharagpur alumni Rajesh Yabaji, Chanakya Hridaya and Ramasubramaniam B. The company focuses on B2B logistics solutions for long-haul trucking. It brings together shippers and truckers through its online marketplace to facilitate inter-city freight transportation. The firm counts Asian Paints, Unilever, Coke, Britannia, Godrej, Marico, Jyothy Laboratories and EID Parry as its customers.
The two-year-old firm is one of the significantly funded startups in the logistics tech space, having raised a little over $105 million in external funding to date.
The company counts Tiger Global, Accel Partners, Sands Capital, International Finance Corporation, DST Global, Innoven Capital and Flipkart among its investors.
Last month, it raised ` 50 crore ($7.69 million) from Innoven Capital, the venture debt arm of the Singapore Government’s sovereign fund Temasek.