Adi­das Un­veils Orig­i­nals Sneaker

Shoes & Accessories - - The Month That Was -

Adi­das Orig­i­nals has read­ied a new retro-in­spired sneaker just in time for the hol­i­days, Pro­phere. Ac­cord­ing to Adi­das, its new sneaker was cre­ated to “chal­lenge the norm” with a unique de­sign and in­no­va­tive con­struc­tion. It fea­tures an on-trend chunky mid­sole be­neath a soft knit­ted up­per adorned with large Three Stripes brand­ing, which also serves as the sneaker’s lac­ing sys­tem

“With Pro­phere we wanted to take a dif­fer­ent view of our archive and looked to the un­apolo­getic aes­thetic of the ’90s, when the brand ex­per­i­mented with bold sil­hou­ettes,” said Nic Gal­way, SVP of global de­sign at Adi­das Orig­i­nals. “We took the provoca­tive and un­com­pro­mis­ing think­ing of the era and reimag­ined it for to­day. A con­fi­dent ap­proach to brand­ing and un­ex­pected pro­por­tions of tool­ings were the in­spi­ra­tion for Pro­phere. With this sil­hou­ette, we con­nect the same en­ergy of the ’90s with the new gen­er­a­tion.”

Although it’s yet to for­mally re­lease, the Pro­phere al­ready has a hand­ful of styles lined up, in­clud­ing a ru­mored col­lab­o­ra­tion with Los Angeles-based re­tailer Un­de­feated.

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