Ama­zon’s Aussie Foray Brings Both Ex­cite­ment and Fear

Shoes & Accessories - - The Month That Was -

Fol­low­ing months of spec­u­la­tion that Ama­zon would soon be com­ing to Aus­tralia, the e-com­merce gi­ant has fi­nally launched Ama­zon.com.au. The re­tailer now ships prod­ucts such as elec­tron­ics, clothes and footwear through­out Aus­tralia, in some cases of­fer­ing more com­pet­i­tive prices than phys­i­cal stores — a trend that has bol­stered its pop­u­lar­ity in the U.S.

Ama­zon en­ters Aus­tralia nearly two decades af­ter founder Jeff Be­zos launched the com­pany in Seattle. As part of its launch strat­egy, the an­tipodean branch will fo­cus on high­light­ing lo­cal ven­dors and of­fer free ship­ping on or­ders of more than 50 Aus­tralian dol­lars.

“By con­cen­trat­ing on pro­vid­ing a great shop­ping ex­pe­ri­ence and by con­stantly in­no­vat­ing on be­half of cus­tomers, we hope to earn the trust and the cus­tom of Aus­tralian shop­pers in the years to come,” Ama­zon Aus­tralia said in a state­ment.

Mir­ror­ing con­cerns of many in the U.S., some Aussies wor­ried that Ama­zon’s rise to promi­nence would sink phys­i­cal stores.

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