H&M, Alibaba Set to Ex­pand Col­lab­o­ra­tion

Shoes & Accessories - - The Month That Was -

H&M has an­nounced that it will ex­tend its col­lab­o­ra­tion with Alibaba Group. H&M is slated to launch on Alibaba’s Tmall, de­scribed by the re­tailer as “the world’s largest e-com­merce plat­form” in spring 2018.

The com­pany said that one of H&M’S brands, Monki, has al­ready had “strong de­vel­op­ment in China” since its Tmall in­tro­duc­tion — and the col­lab­o­ra­tion on the plat­form will now ex­pand to add both H&M’S fash­ion ap­parel brand and H&M Home.

It added that there are presently also “far ad­vanced” dis­cus­sions in the works re­gard­ing the launch of the rest of the brands in H&M’S port­fo­lio on Tmall.

“As one of the world’s most in­no­va­tive fash­ion com­pa­nies, H&M is a per­fect fit for Alibaba’s Tmall plat­form,” said Michael Evans, pres­i­dent of Alibaba Group. “We are hon­ored to ex­pand our co­op­er­a­tion with H&M and host their flag­ship store, en­abling H&M brands to en­gage with our half a bil­lion con­sumers.”

Karl-jo­han Pers­son, CEO of the H&M group, said the deep­ened col­lab­o­ra­tion was an ideal move. “We are very happy to be able to make H&M even more ac­ces­si­ble in main­land China,” he said. “Tmall is an im­por­tant com­ple­ment to our ex­ist­ing phys­i­cal and dig­i­tal stores. We see great po­ten­tial for sub­stan­tial fu­ture growth, and Tmall will be an im­por­tant part of this.”

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