Clarks Taps Sup­ply Chain Firm to Boost Global Op­er­a­tion

Shoes & Accessories - - The Month That Was -

Clarks has tapped sup­ply chain provider JDA Soft­ware Group Inc. to trans­form its re­tail plan­ning and or­der ful­fill­ment pro­cesses. The footwear brand is ex­pected to use JDA’S re­tail plan­ning and in­tel­li­gent-ful­fill­ment so­lu­tions.

The move is pur­ported to be part of Clarks’ global busi­ness trans­for­ma­tion ini­tia­tive, al­low­ing it to bet­ter serve its cus­tomers glob­ally across all chan­nels.

The re­sult is that cus­tomers will re­ceive the right prod­uct, in the right quan­tity and at the right time — across any chan­nel. Clarks will also be bet­ter en­abled to an­tic­i­pate om­nichan­nel de­mand, as well as se­cure high and prof­itable avail­abil­ity of stock.

“Clarks is a truly global brand that is think­ing big and in­no­vat­ing to en­sure that we are fit for the fu­ture and able to cater to to­day’s mod­ern con­sumer. Be­ing able to fore­cast, plan, source and ful­fill or­ders in a much more in­tel­li­gent man­ner will en­able us to in­crease cus­tomer sat­is­fac­tion and fur­ther our growth, en­sur­ing that we re­main at the fore­front of shoe­mak­ing,” said Mike Shear­wood, its CEO. “JDA’S strong her­itage in re­tail and whole­sale, along with its best-in­class tech­nol­ogy, gives us huge con­fi­dence in achiev­ing this goal and will help us be­come a more agile and ef­fi­cient busi­ness.”

Franck Lheureux, SVP of JDA’S Europe, Mid­dle East and Africa re­gion, also weighed in. “In the footwear sec­tor es­pe­cially, a fail­ure to pro­vide the right prod­uct at the right time to the con­sumer can re­sult in a lost sale,” he said. “Us­ing data sci­ence and state-of-the art tech­nol­ogy, Clarks will be able to bet­ter seg­ment and serve its cus­tomers glob­ally across all chan­nels in to­day’s highly com­pet­i­tive re­tail mar­ket.”

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