First Graphene Run­ning Shoes are Com­ing in 2018

Shoes & Accessories - - The Month That Was -

Graphene is a rel­a­tively new ma­te­rial that has re­cently been used to make things bet­ter. Now, we’re fi­nally go­ing to see graphene brought into the world of footwear and fit­ness. The Univer­sity of Manch­ester has part­nered up with Bri­tish sports­wear brand inov-8 to in­cor­po­rate graphene into run­ning shoes, and it’s the first com­pany to ever do so. It is ex­pected that it will hit the mar­kets in 2018.

These shoes have been tested in the lab­o­ra­tory, and the re­sults show that the com­pos­ite rub­ber out­soles are much stronger and more stretchy than tra­di­tional ma­te­ri­als, mak­ing the shoes more re­sis­tant to wear and tear. This new kind of rub­ber, which has been de­vel­oped with the Na­tional Graphene In­sti­tute at The Univer­sity of Manch­ester, means that off-road run­ners and fit­ness ath­letes will no longer have to com­pro­mise the need for grip. There is a de­gree of stretch, dura­bil­ity and trac­tion with these new shoes that has never been seen be­fore in footwear.

The univer­sity’s Dr. Aravind Vi­ja­yaragha­van was quoted, “When added to the rub­ber used in inov-8’s G-se­ries shoes, graphene im­parts all its prop­er­ties, in­clud­ing its strength. Our unique for­mu­la­tion makes these out­soles 50-per­cent stronger, 50-per­cent more stretchy and 50-per­cent more re­sis­tant to wear than the cor­re­spond­ing in­dus­try stan­dard rub­ber without graphene.”

Even though it is tech­ni­cally the thinnest ma­te­rial in the world, graphene is si­mul­ta­ne­ously the strong­est ma­te­rial ever mea­sured. It is 200 times stronger than steel, and at the same time in­cred­i­bly flex­i­ble. The ma­te­rial can be twisted, stretched and folded without caus­ing any kind of dam­age. care mar­ket are in­creas­ing in­ter­net re­tail­ing along with growing de­mand of sports footwear due to growing health con­cerns among con­sumers glob­ally. In­creas­ing tech­no­log­i­cal ad­vance­ment in shoes and in­creas­ing pref­er­ence of ca­sual shoes are the ma­jor fac­tors which drive the shoe care mar­ket, ow­ing to growing fash­ion aware­ness among con­sumers across the globe. Other key fac­tors which drive the global shoe care mar­ket are sig­nif­i­cantly in­creas­ing In­no­va­tion/r&d pace and growing sig­nif­i­cant im­por­tance of or­tho­pe­dic shoes, ow­ing to surge in the de­mand for shoes care prod­ucts for med­i­cal shoes. The key re­strain­ing fac­tors of global shoe care mar­ket are rapidly chang­ing con­sumer’s pref­er­ences, in­creas­ing use of low scale shoes which may hin­der the mar­ket to grow over the fore­casted pe­riod. Ad­di­tion­ally, other fac­tors which re­stricts the global shoe care mar­ket to grow are high cost on shoe care prod­ucts along with gov­ern­ment reg­u­la­tions re­lated to ex­port and im­port of shoe care prod­ucts across the globe.

This re­port as­sesses trends driv­ing growth of each seg­ment on the global level and of­fers po­ten­tial take­aways that could prove sub­stan­tially use­ful to shoe care man­u­fac­tur­ers look­ing to en­ter the mar­ket. The North Amer­ica mar­ket has been es­ti­mated to dom­i­nate the shoe care mar­ket, ac­count­ing for max­i­mum rev­enue share of the mar­ket by 2017 end. Col­lec­tively, Europe and North Amer­ica shoe care mar­kets are ex­pected to ac­count for over 63.9% rev­enue share of the global Shoe Care mar­ket by 2025 end. Among the emerg­ing mar­kets, APAC is es­ti­mated to ex­hibit a sig­nif­i­cant CAGR of 5.1% over the fore­cast pe­riod, fol­lowed by Latin Amer­ica mar­ket with a CAGR of 4.6%, due to the growing pop­u­la­tion, dis­pos­able in­come along with high adop­tion of fancy and trendy shoes among con­sumers.

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