Born Out of Cu­rios­ity and Tech­nol­ogy

Lead­ing cloth­ing and ac­ces­sories brand Numero Uno has re­cently launched its new range of shoes. The com­pany claims that the range has been de­signed keep­ing in mind the lat­est trends and need for com­fort. The col­lec­tion is ver­sa­tile as con­sumers will get t

Shoes & Accessories - - Brand Speaks -

N umero Uno in Footwear Mar­ket En­ter­ing the footwear seg­ment has been easy since Numero Uno brand is well rec­og­nized in the In­dian mar­ket. With the in­tro­duc­tion of footwear seg­ment as a brand, we have ex­panded our of­fer­ings to our ever growing tar­get au­di­ence. We started our jour­ney with men’s denim and a few jack­ets. Later we moved to­wards mak­ing men’s shirt. The later years saw us launch­ing women’s wear with few op­tions of den­ims and tops. Even­tu­ally we added knitwear to our of­fer­ings. In mid 2000s, we mi­grated to­wards slim-fit den­ims and ca­sual wear. We also pro­duce “Vil­lage Indigo Col­lec­tion” and lastly, we added shoes to our of­fer­ing. Our footwear col­lec­tion com­prise of loafers, brogues, moc­casins, for­mal shoes and more. It’s safe to say that not only have we di­ver­si­fied our prod­ucts but also sus­tained each cat­e­gory and are go­ing strong.

Within these 30 years, we have made a strong pres­ence in the North­ern part of In­dia. We are ex­pand­ing in East and North­east states ex­po­nen­tially through EBO and MBO chan­nels. The brand is also present in all the lead­ing on­line chan­nels as well.

So far, the brand has fo­cused on its dis­tri­bu­tion net­work and EBOS of­fer­ing both ap­parel and footwear. How­ever, we are plan­ning to open ex­clu­sive stores for footwear and ac­ces­sories ex­ten­sively in the com­ing years.

With a strong brick-and-mor­tar model al­ready, go­ing dig­i­tal was the next big step for us. Cur­rently we are present on all ma­jor ecom­merce por­tals, which has helped us reach a larger au­di­ence in this age and day.

Lately in In­dia there has been in­flux of in­ter­na­tional brands with deep pock­ets which has re­sulted in heavy com­pe­ti­tion. In a brick-and-mor­tar model, we face is­sues with huge rentals due to mall cul­ture that has cropped dur­ing the past decade. Apart from these is­sues, the in­dus­try is also see­ing a down­turn in sales from fresh stock.

Like ev­ery other brand in In­dia, GST im­pacted our busi­ness as well. From money get­ting blocked for small ven­dors to the lack of knowl­edge about GST, all of it cre­ated trou­ble in the in­dus­try.

We are see­ing a dip in sales of fresh stock. The changes brought in from the gov­ern­ment like GST and also pur­chas­ing power of peo­ple go­ing down are the main con­trib­u­tors to­wards this slow­down.

We are fore­see­ing the growth of footwear in­dus­try as the per capita in­come of In­dian con­sumer is growing. If we look closely, we can see ex­po­nen­tial growth of per capita in­come of tier 2 and tier 3 cities con­sumer, which will boost the busi­ness tremen­dously. With that in mind, Numero Uno plans to pen­e­trate these cities to in­crease our sales.

Our footwear col­lec­tion com­prise of loafers, brogues, moc­casins, for­mal shoes and more. It’s safe to say that not only have we di­ver­si­fied our prod­ucts but also sus­tained each cat­e­gory and are go­ing strong.

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